The nominees and winners of the Licensing International France Awards were revealed today during a preview ceremony ahead of the gathering of the licensing community, marking the close of France Licensing Day & Licensing International Awards.
During the ceremony hosted by Carla Girod, Florence Ayem and Laurent Taieb, the two co-presidents of Licensing International France presented the 49 nominated entries and five Rising Stars. The YPN (Young Professionals Network) committee honored Iris Malivoir of Bandai Namco Entertainment Europe as the winner of the Rising Star category in French licensing.
In total, 138 entries were submitted across 17 categories for this 8th edition of the Awards. The jury consisted of 11 professionals representing all sectors of the licensing industry.
Below are the nominees and winners across the 17 categories recognized for the year 2025:
Corporate Social & Environmental Responsibility Initiatives
Molang and Marine LB in their ‘Bulle’! – Millimages
Mont Saint-Michel x Bioviva – Établissement Public du Mont Saint-Michel
80 Years of ELLE – Elle International
Winner:
80 Years of ELLE – Elle International
Promotions or Events
Stranger Things 5 at Burger King – Netflix
Fort Boyard at Intermarché – France TV Distribution / Adventure Line Production
Oasis x One Piece – Toei Animation Europe
Koh-Lanta at Deliveroo – TF1 Licensing
Winner:
Oasis x One Piece – Toei Animation Europe
Retail Operations
Barbie x Demeliss at Boulanger – Mattel
Superman at Décathlon – Warner Bros. Discovery
Stranger Things at Galeries Lafayette Champs-Élysées – Netflix
Winner:
Barbie x Demeliss at Boulanger – Mattel
Experiential Activations
Le Petit Prince – The Immersive Odyssey with Culturespaces – LPP Groupe
Loups-Garous at Lookéa Clubs – Asmodée
Harry Potter Tour at Klépierre Centres – Warner Bros. Discovery
Winner:
Loups-Garous at Lookéa Clubs – Asmodée
Hardlines Products
Harry Potter Quidditch Advent Calendar – Cinéreplicas
Iconic Arcade PAC-MAN Portable Game Console at Action – Bandai Namco Entertainment Europe
Primal Hatch™ Jurassic World Interactive Companion by Spin Master – Universal Products & Experiences
LEGO One Piece Construction Line by Netflix – LEGO
Winner:
LEGO One Piece Construction Line by Netflix – LEGO
Softlines Products
Jurassic World Outdoor Collection at Carrefour – Universal Products & Experiences
Saint-Tropez Line by Célio – Markeyters
La Vache Qui Rit Line by Freegun – Groupe Bel
Pilot One Piece Pens – Toei Animation Europe
Winner:
La Vache Qui Rit Line by Freegun – Groupe Bel
Food, Health & Beauty Products or Collaborations
Les Schtroumpfs Anti-Bite Kits – Puressentiel
Biosynex Universal Health Range – Universal Products & Experiences
Super Mario Ice Creams – Yetigel / Brand Energy
Winner:
Super Mario Ice Creams – Yetigel / Brand Energy
Cultural Products
Mont Saint-Michel Audio Book by Luuni – Établissement Public du Mont Saint-Michel
Peanuts Coin Collection at the Monnaie de Paris – Wildbrain CPLG
Special Illustrated Edition of Terre des Hommes by Riad Sattouf – LPP Groupe
Winner:
Special Illustrated Edition of Terre des Hommes by Riad Sattouf – LPP Groupe
Collabs
Superman by Chanel – Warner Bros. Discovery
Back to the Future Casio Vintage Calculator Watch – Universal Products & Experiences
Tamagotchi by Coperni – Bandai Namco Entertainment Europe
Joint Winners:
Back to the Future Casio Vintage Calculator Watch – Universal Products & Experiences
Tamagotchi by Coperni – Bandai Namco Entertainment Europe
Rising Stars in Licensing
Cindy Roux-Fougère – Sun City Group
Iris Malivoire – Bandai Namco Entertainment Europe
Laura Paillard – Puressentiel
Stanislas Guyot – Automobile Club de l’Ouest
Arthur Schaeffer – Mattel
Winner:
Iris Malivoire – Bandai Namco Entertainment Europe
Sports Brands
24 Heures du Mans – Automobile Club de l’Ouest
Tour de France – Amaury Sport Organisation
Dakar – Amaury Sport Organisation
Winner:
Tour de France – Amaury Sport Organisation
Corporate, Lifestyle & Celebrity Brands
Hello Kitty & Friends – Sanrio
La Vache Qui Rit (The Laughing Cow) – Groupe Bel
Saint-Tropez – Markeyters
Winner:
Hello Kitty & Friends – Sanrio
Entertainment Brands
Les Schtroumpfs (Smurfs) – Peyo Company
Le Petit Prince – LPP Groupe
Stranger Things – Netflix
Winner:
Les Schtroumpfs (Smurfs) – Peyo Company
Special Jury Awards
Les Sisters – Bamboo Editions
Établissement Public du Mont Saint-Michel
Retailer of the Year: La Grande Récré
Licensees
Puressentiel
Sahinler
Winner:
tonies®
Rights Holders
LPP Groupe
Sanrio
Universal Products & Experiences
Winner:
LPP Groupe
We thank our sponsors: Eurogift, Fidal Avocats, La Plume Dorée, and Tsume.