The first series of The Smileys collectibles series will launch with Team Moods. The new Smileys are here!...and boy, are they moody! There are happy Smileys, sad Smileys, silly, crazy, and bad Smileys to collect, along with new and exclusive accessories to create your Smiley characters. Mix & Match to …
The Smiley Company is pleased to announce a new upscale handbag collaboration with leading German-based luxury fashion designer Steffen Schraut. Schraut has gained a growing international reputation for his clean-cut designs that exude feminine appeal and embody a sophisticated yet …
Licensed clothing specialist, Poetic Brands, has again partnered with ASOS, the destination fashion retailer for young adults, for a new collection of clothing and accessories featuring the much loved and globally recognised Smiley brand. The Reclaimed Vintage line includes strikingly designed sweatshirts, joggers …
With more than 2.5 billion gamers across the world, spending more than an estimated $152 billion on games in 2019, the video gaming market is growing at nearly 10% annually, creating enormous opportunities for brands and retailers to extend their products into a wide range of categories …
The new launch brings together two world-famous heritage brands for an integrated Autumn/Winter 2019 campaign that delivers a lifestyle-driven collection for girls and boys packed full of attitude. The new collection features sweatshirts, tees, knits, denim jackets, leggings, and dresses in a range …
UHU, a worldwide leading glue brand, teams up with SmileyWorld on a new promotion, that sees a selection of the most famous Smileys used on the packaging of a UHU stic limited-edition, featuring a special glow-in-the-dark effect on the labels of each glue stick. The new partnership helps kids …
Celebrating each brand's history within music sub-cultures and their influence on the global party scenes to create a collection that utilizes traditional bold colourways synonymous with decades of youth culture. The collection demonstrates the colourful flair and track-ready tailoring of ellesse heritage …
The Rabbids, that mysterious breed of Playful, and unpredictable creatures, have joined up with Smileys to wreak havoc in a unique collaboration that launched at BLE. This exclusive no-holds-barred style guides, which has been developed in-house at Smiley Studio, see both sets of characters spoofing …
Smiley is pleased to announce a special collaboration with Eastpak, the global explorer brand famed for its innovative solutions for urban mobility. The partnership will see 3 Eastpak X Smiley streetwear themed graphics launch across a collection of backpacks, mini bags, and wheeled luggage …
Smiley teamed up with DB Berdan, the young London based hyper streetwear brand, for an exciting collaboration that debuted on the catwalk on Tuesday 17th September. The designers showcased their SS20 collection in conjunction with The British Fashion Council On Schedule at 180 The Strand …
Loufrani is widely credited for his significant contribution in the creation of emojis and their evolution to the global communications phenomenon they are today. He was the first person to put a Smiley on a cellphone with Alcatel in 1996 and the 23 years since no less than 6 billion emojis are sent daily on …
With the licensing industry continuing to place emphasis on the value of upscale fashion collaborations, The Smiley Company keeps on trail-blazing the space, with many leading brands turning to Smiley to leverage its counter culture iconicity, creative values and positive marketing message. Among the 11 licensees showing Spring 2020 Smiley collections amongst Magic, Agenda …