Smiley sends waves of positivity through Las Vegas
The Smiley Company - August 2019With 11 partners presenting new Smiley collections across Magic, Agenda & Liberty fashion trade-shows, Smiley debuts 4 industry leading fashion partnerships.
With the licensing industry continuing to place emphasis on the value of upscale fashion collaborations, The Smiley Company keeps on trail-blazing the space, with many leading brands turning to Smiley to leverage its counter culture iconicity, creative values and positive marketing message.
Among the 11 licensees showing Spring 2020 Smiley collections amongst Magic, Agenda and Liberty, Smiley saw debut collaborations from market leading streetwear innovators; Eastpack, ElevenParis, Elesse and de•Kryptic. Other partners launching new season Smiley collections at the show included; Lee Jeans, Chinatown Market, Kuwala, Bricktown, Learn to Forget, Jcorp, and Day Dreamer.
Speaking about the raft of new collaborations, Barth Montarello, Vice President International Sales at The Smiley Company, said “This has been a breakthrough season for Smiley at the Las Vegas trade shows, it’s the first season we have had some many fashion partners launching new dedicated capsule collections and it’s a great sign of how many leading brands are embracing our original logo upper tier partnerships and collaborations. Our upscale fashion partnerships have long been the benchmark in the licensing industry and we are continuing to grow this business thanks to our unique market position and message of happiness and positivity which continues to resonate with so many cool, likeminded brands that have an influence and a global position.” Montarello added, “For Spring 2020 we proudly welcome Eastpak, Elesse, ElevenParis and De-Kryptic to the Smiley family. 4 market leading brands in their categories, who share our ethos for happiness, passion for creativity and understand how to harness the power of Smiley from both a product development and marketing perspective, to leave a lasting impact on their consumers. We’ve been the benchmark for these types of collaborations in the licensing industry for over a decade and they continue to have a halo effect on our growth as a business.”