Smiley Taps Steffen Schraut For New Handbag Partnership

The Smiley Company - January 2020

Smiley all set to launch new handbag collaboration with leading German luxe designer Steffen Schraut.

The Smiley Company is pleased to announce a new upscale handbag collaboration with leading German-based luxury fashion designer Steffen Schraut. Schraut has gained a growing international reputation for his clean-cut designs that exude feminine appeal and embody a sophisticated yet understated aesthetic.

Launching at retail in July 2020, the range targets confident women at ease with their sense of style, with a fun and fashionable urban-themed line of high-quality handbags. This fresh, distinctive, offbeat, and effortless on-trend collection has been co-created in partnership with licensee STUFF MAKER.

“We are excited to go the "next step" together with our partner STUFF MAKER and to launch this capsule collection in collaboration with Smiley,” says Steffen Schraut. “With the collection we have given the classic smiley motif a modern update and created an extraordinary and cool collection.”

Romina Ivanisevic, VP Retail & Licensing Northern Europe at The Smiley Company, said “Smiley has long enjoyed collaborating with some of the world’s most successful brands, and it’s great now to replicate this success through some premium local partnerships. I’m excited to work with Steffen Schraut, a brand gaining a reputation for creating ‘always on’ designs for the luxury fashion market and which shares our creative values, vision, and positive message.”

For further marketing and PR information contact adam@smiley.com.