Smiley Taps Ellesse For Spring 2020 Capsule Collection

The Smiley Company - October 2019

Celebrating each brand's history within music sub-cultures and their influence on the global party scenes to create a collection that utilizes traditional bold colourways synonymous with decades of youth culture. The collection demonstrates the colourful flair and track-ready tailoring of ellesse heritage, re-energized with innovative fabrics, colours, and silhouettes that nod to the vibrant spirit of Smileys. This is a collaboration that fuses the positive ethos, flair, and vibrancy of two iconic brands. A range of fabrics such as reflective 4M, PVC and mesh are introduced throughout the collection. Whilst a colour palette of hot pink, sunshine yellow, orange, white and black are highlighted accents across tracksuits, boob tubes and cycling shorts.

Speaking about the new partnership, Nicolas Loufrani CEO of The Smiley Company said, “we are extremely proud to work with ellesse, a like-minded brand that shares our ethos for creativity and aims to put a smile back into the active sports market. Together our teams have created a cool collection, that not only taps into both brands heritage, but also incorporates a range of technical fabrics and sporty styles that continues to strengthen Smiley’s position in the athleisure market.”

Fit for the festival season, the collection comprises of 21 pieces for women and a smaller capsule collection for men. Hero pieces include a transparent poncho, iridescent shell suit and a range of co-ords that run through both the men’s and women’s collection. A range of accessories including bum bags, caps, and bucket hats are also available. Finishing the pieces is a dual logo, which uses ellesse’s ‘semi pala’ shape with the original Smiley face – the brand champion of global counter culture.

The ellesse X Smiley collection will be available at www.ellesse.com
For further marketing and PR information please contact adam@smiley.com