Smileys Team Up With Ubisoft For Rabbids Mash-Up
The Smiley Company - October 2019In a unique new collaboration set to launch at BLE 2019, Ubisoft and SmileyWorld have come together for an exclusive new mash-up style guide.
The Rabbids, that mysterious breed of Playful, and unpredictable creatures, have joined up with Smileys to wreak havoc in a unique collaboration that launched at BLE.
This exclusive no-holds-barred style guides, which has been developed in-house at Smiley Studio, see both sets of characters spoofing everyday situations in their own unique crazy way. Featuring highly stylized trending graphics, cute and fun characters, and a selection of appealing slogans, the style guide, has been made available for licensing opportunities by both Ubisoft and Smiley.
Nicolas Loufrani, CEO of The Smiley Company, added “The Rabbids regularly invade universes, and we are really pleased to see them interact with the Smileys. Both sets of characters are fun and lively, crazy as well as cute, and there is a great synergy between them. Smiley Studio has created and developed all the art for the project, which is now available to licensees at BLE. I’m looking forward to seeing the range of exciting products this partnership extend into.”
For more information about this launch visit Smiley on booth B221 at BLE.