Benetton Launch Latest SmileyWorld Collection With Eye-Catching Window Displays
The Smiley Company - November 2019Benetton launches a new SmileyWorld line with an eye-catching shop window campaign. As children’s apparel, retailers continue to enjoy growth and success with Smiley’s world-famous icons.
The new launch brings together two world-famous heritage brands for an integrated Autumn/Winter 2019 campaign that delivers a lifestyle-driven collection for girls and boys packed full of attitude.
The new collection features sweatshirts, tees, knits, denim jackets, leggings, and dresses in a range of different trending styles and applications for girls and boys from glitchy graphic patterns in primary colours for boys to reversible sequins and glitter effects for girls. Highlights include a large lurex Smiley embroidery on a soft fluffy sweater, and expressive icons distress print dungaree dress. The entire range is underpinned by a selection of Smiley’s most famous icons, alongside bold and expressive slogans such as “Make Today Awesome” and “Never Sleep.”
“Benetton's launch is a great example of how our youthful and expressive icons and always on-trend style guides get our unique sense of style, fun, and humour across to the customer.” Says Michaela Fass, VP Fashion at Smiley. “This partnership is a benchmark of how we are growing our children's business through integrated product and marketing campaigns that leave a lasting impact on the consumer, as we continue to develop our business with some of the world’s leading children’s apparel retailers.”
The Benetton x SmileyWorld collection is currently in-store and available exclusively through Benetton’s network of retail outlets, alongside a shop window campaign featuring a unique mash-up of both brand's iconic logos.