Smileys Markenmission war es immer, die Welt glücklicher zu machen, und wir wissen aus wissenschaftlicher Forschung, dass die Erziehung zu emotionaler Intelligenz bei Menschen einen großen Beitrag dazu leisten wird. SmileyWorld setzt seit Jahrzehnten auf eine EQ-Nachricht, und während der gesamte …
Michaela Fass, SVP Fashion at The Smiley Company said, “It’s in these times that the colour pink is particularly symbolic, embodying the spirit of universal love for yourself and others, which is something the world needs right now more than ever. By partnering with Smiley – Bershka have created a capsule …
British menswear brand Luke 1977 has debuted a collaboration with Smiley for Summer 2020 with a percentage of profits going towards youth suicide prevention charity Papyrus. The capsule line blends the lifestyle and musical heritage of both brands to create an effortlessly cool range of T-shirts …
To celebrate World Emoji Day and the launch of an exciting new beauty collaboration between Ciaté London and SmileyWorld, eye-catching images were projected onto the House of Commons last night, to spread an uplifting message of positivity and self-expression for these times …
The upbeat Summer drop celebrates getting back together with friends after months stuck at home during the lockdown. Jennyfer, the leading French ‘on-demand’ retailer, is bucking the trend on the high street. Rather than re-opening their 300 stores post lockdown with a sale, they have launched an …
Smiley-Halves will allow consumers to ‘Collect & Connect’ from Smiley’s iconic emoticons, with 22 variations in the first phase of this new children’s fidget toy. These include six coloured editions of varying rarity and the Limited Edition “Legendary“ glow in the dark versions that add to the collectability …
The Smiley philosophy lives on nearly half a century after its creation, as Pull&Bear spreads good news and positive vibes through latest hit collection and integrated campaign that goes viral. Pull&Bear and Smiley – a philosophy based on positivity and urban spirit – have combined their talents to create …
As retail stores around the world start reopening their doors post Covid-19 lockdown, Celio launched a timely campaign to celebrate positivity. By pairing a trending men’s capsule line, with an uplifting campaign at retail that is raising vital funds for a leading charity – Celio and Smiley have created a campaign …
The UK’s leading men’s toiletries brand, Lynx, has signed a deal for Smiley to feature in the 25th-anniversary campaign of its best-selling and most iconic fragrance, Lynx Africa. The multi-million pound above the line campaign – Hot Since ’95, takes viewers on a journey through 25 years of iconic British …
United We Stream the new streaming platform broadcasting home-grown Manchester art, music and culture to audiences around the world during the global pandemic, has teamed up with Smiley and Plan B agency to drop an exclusive limited edition hoodie and tee shirt available exclusively through …
With mental health under the spotlight globally this week, Smiley and Desert Dreamer have joined forces to launch a capsule that aims to normalise conversations around mental health. The limited-edition “Peace of Mind” collection — a capsule of four styles featuring designs aimed at raising …
Michaela Fass, SVP of Smiley’s fashion division, says, “Lyfcycle specialises in sustainable garment sourcing and has developed a new technology that allows them to recycle and re-use all waste fabric from production. With Smiley’s authentic position at the forefront of peace, protest, and activism …