Smiley Launches Peace Of Mind Capsule Collection

The Smiley Company - Mai 2020

With mental health under the spotlight globally this week, Smiley and Desert Dreamer have joined forces to launch a capsule that aims to normalise conversations around mental health. The limited-edition “Peace of Mind” collection — a capsule of four styles featuring designs aimed at raising awareness.

With a vintage aesthetic on oversized tee shirts and sweats and a variety of distressed washes, the collection also has uplifting messages including “Mental Health Matters”, “Piece Of Mind”, “Self Love” and “Happy Mind, Happy Life – Take it One Step at a Time”.

Nicolas Loufrani, CEO at Smiley said, “It’s a really important time for brands like us to do what we can to normalise the topic of mental health and to encourage people of all ages and situations to reach out for help and to help others. We’ve been working on a lot of charity projects in recent times, through our own non-profit Smiley Movement, which provides daily positive news and is helping build bridges between our partners and causes that really matter to us. This is another great example of that work and we are proud to champion such an important organisation as TWLOHA. Whilst we are not experts on the subject of mental health, we are doing a huge amount of work to encourage positive mental wellbeing, whether that is educating emotional intelligence in kids through our Smileys, or the positive uplifting message of our original Smiley products.”

With 10% of proceeds from the partnership being donated To Write Love On Her Arms, a non-profit movement dedicated to finding hope and help for peoples struggling with depression, addiction, self-injury and suicide. The campaign also aims to create greater awareness of the charity and to highlight the resources available to those in need.

Since TWLOHA started in 2006, they have invested $2.5 million directly into treatment and recovery for individuals who otherwise would be unable to afford the professional help they need. Last year alone, TWLOHA sponsored more than 2,600 counseling sessions and is aiming to cover the costs of even more this year. Across social media platforms, the organisation reaches over 8 million people worldwide, spreading their message of hope. They have been able to platform over 1,200 stories of mental health and healing on their blog and the To Write Love on Her Arms Podcast has created a new way to hold space for these conversations about mental health.

Amber Gardner, Director of Partnerships for TWLOHA, tells us that “while the work we do is always important, it feels extra necessary right now.”, with the Covid19 pandemic resulting in increased levels of anxiety even amongst those who have good mental wellbeing, causing loneliness and reducing the number of coping mechanisms people have access to. “As we look ahead to what a post-pandemic world looks like, we’ve questioned what’s important to share, remind, instill, or revisit. We know that now more than ever, there is a need for messages of hope, and a space for real conversations about mental health.” Adds Gardner.

Times of crisis—whether personal or global—make for a rather difficult terrain to navigate. But what they do present us with is a chance to lean hard into deep truths—an opportunity to reflect on what is non-negotiable and undebatable during unexpected shifts, If you are able to donate To Write Love On Her Arms, you can give here.