Smile, you’re wearing pink!
The Smiley Company - September 2020Bershka returns this season for another collaboration with the iconic brand for optimism and positivity Smiley, in a capsule that gives Smiley a unique remix in pink.
Michaela Fass, SVP Fashion at The Smiley Company said, “It’s in these times that the colour pink is particularly symbolic, embodying the spirit of universal love for yourself and others, which is something the world needs right now more than ever. By partnering with Smiley – Bershka have created a capsule that not only spreads some love, optimism and positivity when needed, but does it with the creative swagger that has kept Smiley at the forefront of artistic culture for nearly five decades.”
To pay homage to the inclusive, diverse street chic – Smiley and Bershka created a capsule that is mostly unisex – with a 90s, oversized feel that keeps this launch authentic and right for these times. Highlights include a white set with an overall pink smiley print – and a matching denim jacket and jeans set, with pink smiley printed allovers.
This collaboration is dedicated to sending a message to love others, feel comfortable with yourself and stay optimistic for good times ahead and that’s why we’ve included a jogger and ultra cropped-top puffer jacket to make you look good and feel chilled.
Other versatile unisex pieces making a throwback include a bomber jacket, 90s fit denim with a graffiti-style print Smiley and a black oversized hoodie with matching black joggers.
Key accessories include a reversible bucket hat and matching face covering, the must have fashion accessory for the month’s ahead, whilst we headline our 90s theme with a chunky white sneakers with bold Smiley logo plays and matching smiley logo socks to complete the look.
Bershka has even given a nod to Smiley’s deep roots in music by teaming up with superstar electronic duo SOFI TUKKER (@SOFI TUKKER) to promote the new collection. The energetic duo made global music news during lockdown with their daily live music sets. After more than 100 consecutive days of eclectic music the duo became a routine staple – supporting their listeners with positive energy and happiness. A perfect fit for a collaboration that leaves no stone unturned when it comes to spreading upbeat vibes.