Wyncor to Launch Extensive Collectible Miraball Line at Carrefour

9.7.2024 BRANDORA
Lizenzbranche
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Wyncor, the recently established global toy company committed to creating innovative and imaginative toys aligned with its intellectual properties and premium brands, and specializing in “impulse purchase” items, has signed an agreement with Carrefour. The partnership will see the launch Wyncor’s extensive line of patented Miraball toys at the retail giants’ stores across Europe in September, 2024. The announcement was made today by Julian Jacob, CEO, Wyncor.

Miraball™ is a collectible toy featuring two “Little and Legendary” surprises for under $10. Utilizing new patented technology, the 2¾-inch diameter colorful blind pack ball reveals three secrets. Beneath the wrap is a vibrantly painted metal dangler ball. When opened, a large hidden plushy charm expands to over 4 inches in diameter, thanks to the innovation of ultra-shrinkable memory foam plush.

Carrefour Group is one of the world’s leading food retailers. Across Europe, Carrefour will carry the complete range of Miraball toys featuring some of the world’s most popular brands. The line currently includes Paramount’s Teenage Mutant Ninja Turtles and SpongeBob SquarePants, Spin Master’s PAW PatrolHasbro’s Peppa Pig, My Little Pony, Transformers, and Monopoly; Miraculous Corp’s Miraculous, and Emoji, with eight collectible balls for each brand. The launch will be backed by an impressive month-long TV advertising campaign on TF1 that will run three times daily during weekends.

The Miraball™️ first made its retail debut across 20 markets in fall 2023. In the U.S., the Miraball was available at brick-and-mortar stores Target, Fred Meyer, and Meijer, and online at Amazon, with over 2 million units sold globally in the first few months. Consumer demand for the new toy led to Wyncor securing licensing rights for multiple top tier brands.