Wicked: For Good All-New Collaborations Celebrate Fandom, Self-Expression and Everyday Magic
This fall, fans will be transported back to the wonderful world of Oz through a wide range of merchandise from Universal Products & Experiences and Global Partnership Marketing celebrating the release of Universal Pictures’ Wicked: For Good, the epic finale of the most successful Broadway film adaptation of all time, arriving in theaters Nov. 21, 2025. Inspired by the vibrant world and emotional journey of Elphaba and Glinda, the new product line features innovative collaborations with licensees and retailers worldwide, including apparel, accessories, footwear, home décor, drinkware, beauty, toys, role play, publishing, collectibles, and more. As the untold story of the witches of Oz continues, fans of all ages can bring home a piece of the magic—for good.
“Expanding the world of Wicked has been an extraordinary journey, and we’re thrilled to bring its powerful themes and iconic characters into fans’ everyday lives,” said Rafa Macias, Global CPG Commercial Officer, Universal Products & Experiences. “We're introducing new home and lifestyle collaborations for Wicked: For Good and celebrating the film in a way that fans can truly feel and take home—through bold, expressive merchandise across retail and our theme parks.” From elevated fashion to magical home décor, fans of all ages can bring the Land of Oz into their everyday lives with a wide array of Wicked: For Good products including:
Lifestyle Collaborations
Curated collaborations across fashion, beauty, and design celebrate the film’s core themes of friendship, transformation, and empowerment in every detail.
- Cambridge Satchel Company
- Lingua Franca
- Love Shack Fancy
- Luxe Brands with Ariana Grande Fragrances
- MONSE
- r.e.m. beauty
- Swarovski
Fashion & Accessories
Apparel, accessories, bags, and footwear inspired by Wicked: For Good showcase individuality through fashion-forward design.
- Bombas
- GAP
- Loungefly
- Lug
- Hey Dude
- PUMA
- Roots
Home, Food, Beauty & Wellness
From serene spaces to self-care, Wicked: For Good empowers fans to embrace personal style through curated offerings in home, food, beauty and wellness.
- Butterkist
- Compartes
- Crosley
- Essie Nail Polish
- General Mills
- Hostess
- Hovis
- KISS Products
- Kristin Ess Hair
- IT Cosmetics
- Le Creuset
- Lush
- Mars Wrigley's SKITTLES & EXTRA Gum
- Ordo
- P&G
- Pernod Ricard USA / Absolut Vodka
- Robinsons
- Stanley 1913
- Wet Brush
- Voluspa
Toys, Publishing & Collectibles
World-class partners bring the film’s iconic characters and unforgettable moments to life through toys, costumes, publishing, and collectibles.
- American Girl
- Build-A-Bear
- Basic Fun
- Disguise
- Funko
- Insight Editions
- JAKKS Pacific
- Little People Collector
- The LEGO Group
- Mattel
- Müller
- The Noble Collection
- Polly Pocket
- Random House Children’s Books
- Squishmallows
- UNO
Fans will be able to find Wicked products everywhere at retailers that include Amazon, Liverpool, Marks & Spencer, Primark, Target, Ulta Beauty and Walmart.
Beginning next month, all-new product collections will debut at Universal Studios theme parks around the world including updates to the retail experiences at both Universal Orlando Resort and Universal Studios Hollywood featuring elevated home and collectible merchandise, as well as apparel, accessories, toys and more for fans of all ages.