
Sports licensing is major theme for BLE 2014 as UEFA EURO 2016 joins speaker line up
Peter Willems, Head of Marketing Activities and Sponsorship at UEFA, will host a session entitled ‘UEFA EURO 2016, Le rendez-vous’ on Tuesday 7 October at 3pm in the new Brands & Lifestyle Theatre. Peter Willems will discuss the brand’s evolution, its inspiration, and how it has been brought to life …