Simple Modern Announces Partnership with Mattel to Launch Barbie and Hot Wheels Collections
Simple Modern, a leading producer of premium drinkware and consumer products, and Mattel Inc. leading global toy and family entertainment company, is pleased to announce the introduction of new Barbie® and Hot Wheels® themed product lines.
The new Barbie collection includes a variety of co-branded products such as stainless steel 14-ounce and 18-ounce Summit water bottles, 24-ounce Trek tumblers, Fletcher backpacks and Hadley lunch boxes — all designed with Barbie’s signature style and flair. The Hot Wheels drinkware line includes 14-ounce and 18-ounce water bottles for Hot Wheels.
The new collections will be available ahead of the back-to-school season this summer, offering families stylish and functional options inspired by two beloved brands.
“We’re excited for Barbie fans to experience these fun new offerings from Simple Modern that capture the empowering and playful spirit of Barbie,” said Garrett Mueller, Licensing Manager at Simple Modern. “For decades, Barbie has inspired imagination, confidence and inclusivity, and we’re thrilled to bring this world to our customers through our products as well.”
“Hot Wheels is a beloved brand with timeless appeal,” Mueller said. “We know the Hot Wheels drinkware will be an instant favorite among Simple Modern and Hot Wheel fans alike.”
The new partnership with Mattel is part of Simple Modern’s broader strategy to partner with globally recognized brands and deliver high-quality, engaging products to consumers. With more than 100 colleges and universities, the NFL, MLB, NHL and NBA as well as other international brands like Disney, Marvel, Lucasfilm, Paramount, Hasbro, Warner Bros., Bluey, Universal Studios, Fortnite, Minecraft, Moonbug and Sesame Street, Simple Modern is dedicated to partnering with companies that will co-create quality, engaging products.
Quelle: Erstveröffentlichung dieses Artikels auf Licensing International.
