Miraculous Corp Appoints Former Mattel and WildBrain Executive Tanya Mann as Head of Global Consumer Products Creative
Miraculous Corp—the joint venture between Mediawan and ZAG—today announced that Tanya Mann has joined the company as Executive Director of Global Consumer Products Creative, reporting to Roz Nowicki, Global Head of Consumer Products. Mann will lead the creative vision and design innovation driving Miraculous Corp’s global consumer products portfolio.
A senior creative executive with more than two decades of experience developing and scaling world-class product lines for iconic brands such as Barbie, Hot Wheels, Fisher Price, GAP/Old Navy, Mann will lead the global creative vision for Miraculous Corp’s licensed product portfolio. She will oversee creative development from concept through execution across all categories—from toys, apparel, and publishing, to retail, gaming and location-based experiences—ensuring design excellence and consistency worldwide. Mann will collaborate closely with franchise management, marketing, licensing, retail development, and global leadership to align product creative with business goals, while guiding the creation of style guides, product design, and packaging that bring the Miraculous brand to life across every consumer product touchpoint.
“Tanya is a visionary creative leader with a proven track record in developing and elevating global consumer product lines that resonate deeply with fans,” said Roz Nowicki. “Her exceptional ability to unite strategic thinking, product design, and consumer insight will be instrumental as we expand our global footprint and deliver innovative, high-quality Miraculous® products to audiences around the world.”
“I’m honored to join Miraculous Corp at such an exciting time as Ladybug and Cat Noir celebrate 10 years, and new original content, including the Miraculous Chibis and Miraculous Stellar Force, has been announced,” said Tanya Mann. “The Miraculous® brand has captured hearts around the world through its storytelling and spirit. I look forward to building on that foundation — bringing fans closer to the characters they love through imaginative, high-quality products and experiences that reflect the brand’s creativity, optimism, and global appeal.”
Mann’s career has spanned impressive roles, including Vice President and Global Head of Licensing at Mattel, where she oversaw creative and business development for powerhouse brands such as Barbie, Hot Wheels, and Fisher-Price, helping to shape them into $US2B lifestyle franchises. She also served as Head of Global Brand Design and Franchise at WildBrain, developing creative systems and assets for beloved global IP. Before joining Miraculous Corp, Mann founded and led Mix Tapes, a creative consultancy where she partnered with top entertainment and consumer brands, including Amazon/Wondery and Hidden Pigeon Inc., shaping franchise strategies, global branding, and retail creative.
Based in Los Angeles, Mann brings a dynamic mix of creative leadership, strategic insight, and global perspective to her new role. She holds a BA in Design Communication from San Diego State University and has been recognized with more than 20 awards for excellence in branding, and product and packaging design.
Quelle: Erstveröffentlichung dieses Artikels auf Licensing International.
