Ground Up International and Kids Foot Locker Unveil First-Ever Barbie Court Sneaker for Infants and Preschoolers
Footwear Company Ground Up International teams up with Kids Foot Locker to release the first-ever Ground Up X Barbie Court Sneaker, coming in all infant and preschool sizes.
Ground Up and worldwide icon Barbie are hosting an epic debut event at the American Dream Mall in East Rutherford, New Jersey, in the Kids Foot Locker store on Saturday, March 2nd, 2024, from 11:30 AM-2:30 PM to introduce the new Ground Up Barbie Court Sneaker. This celebration is all about leaning into ‘The Power of Friendship’ and emphasizing that we shine brighter together.
The Power of Friendship event will feature eye-catching installations and an interactive dress up area with the recognizable Barbie car and Barbie Silhouette for photo opportunities. Activities range from making friendship bracelets to face painting, and a DJ to keep attendees dancing throughout the day.
Fans will receive an exclusive gift with purchase of Barbie’s Fashionista Dolls, first come, to the first 100 purchases of the day! Including the opportunity to enter to win in-store sweepstakes that include one-of-a-kind items, like Ground Up’s Barbie Court sneakers with Swarovski crystals, an exclusive Barbie handbag with rhinestone accessories, and a Barbie box bundle featuring custom Barbie X Ground Up socks and shoelaces. Customers can enter by dropping their ticket into any of the raffles when they grab a pair of the brand-new Barbie Court sneakers. All Ground Up X Barbie sneakers will come with an exclusive Barbie shopping bag only available at the event.
The Ground Up X Barbie Sneaker is one of the brand’s newest silhouettes to hit the floor in 2024. The sneaker boasts a chic design that seamlessly merges comfort and style for the ultimate Barbie fan. Fans will be excited to find the sneaker features a UV-activated area on both the front and side panel, revealing Barbie symbols and all-over prints lining the kicks, giving them two styles in one.
For generations of fans, the name “Barbie” brings forward a sense of nostalgia and fondness. More than just a doll, Barbie represents limitless potential, a world of imagination, and, most importantly, a message of friendship. Through the universe of Barbie, young kids are encouraged to think outside the box and explore their creativity. Ground Up and Kids Foot Locker aim to bring this incredible vision to life by celebrating friendships, originality, and imagination.