Disguise and Aniplex of America Announce New Licensing Agreement for Demon Slayer

18.6.2024 BRANDORA
Lizenzbranche
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Disguise, Inc signed a multi-year licensing agreement with Aniplex of America for “Demon Slayer: Kimetsu no Yaiba” to produce costumes for North America, Australia, New Zealand, LATAM, Ireland and the UK. The new styles will be available in 2025.

“Demon Slayer” is based on the manga series created by Koyoharu Gotoge published under SHUEISHA’s JUMP COMICS, and follows the journey of Tanjiro Kamado, a young boy who joins the Demon Slayer Corps after his family is slaughtered by a demon, and his younger sister, Nezuko, is transformed into one. The series chronicles Tanjiro’s quest to find a cure for his sister. “Demon Slayer” has garnered widespread acclaim for its gripping storyline, well-developed characters, and stunning animation from the renowned studio ufotable. “Demon Slayer -Kimetsu no Yaiba- The Movie: Mugen Train” set the record as the biggest opening for any foreign-language film released in North America and has become one of the highest-grossing anime films of all time worldwide.

This popular anime has become an overnight sensation among fans and retailers,” said Tara Cortner, President and GM of Disguise, Inc. “We have an exciting debut line of Demon Slayer: Kimetsu no Yaiba costume accessories that is sure to delight fans and retailers alike.

We are thrilled to be collaborating closely with Disguise on our newest line of costume accessories set to launch in 2025,” Aniplex of America’s representative added, “We hope fans will be excited to see these products hit the shelves and we look forward to further expansion into the line.

Disguise, a subsidiary of JAKKS Pacific, boasts an impressive 37-year legacy in the costume and dress-up industry. The company has seen significant growth in both domestic and international markets, establishing itself as a global leader in design and manufacturing. With longstanding relationships with licensors and extensive distribution channels, Disguise ensures their innovative products reach customers worldwide.