Never thought you’d see Dennis the Menace and his faithful hound Gnasher voluntarily take a bath? Think again!
Thanks to a quacking new partnership between Beano, the world’s longest-running weekly comic, and Duck World, the home of iconic and collectible rubber ducks, fans of all ages can now add a splash of mischief to their collection.
With just 1,000 Dennis ducks and 1,000 Gnasher ducks available* worldwide, this limited-edition flock is set to fly fast. Designed to capture the unmistakable energy of Beano’s most rebellious pair, the ducks bring Dennis and Gnasher to life in brilliantly playful collectible form.
Each duck comes in a beautiful package featuring a bespoke Beano comic strip illustrated by Nigel Parkinson and created exclusively for this launch. The story is split across both packages, so collectors who own both Dennis and Gnasher – or buy them both in a specially priced bundle – get a complete tale of their adventures.
Beano has inspired generations of kids (and kids at heart) to read, laugh and create. Today, the brand reaches audiences across publishing, digital, TV and live experiences, The comic’s humour and iconic characters have also inspired an innovative and incredibly diverse licensing category list that includes publishing, apparel, toys and games, greetings cards, pet harnesses, phone accessories, costume characters and dress-up, along with an established presence in location-based licensed events.
A growing adult market is a strong focus of the Beano licensing strategy, managed in the UK by the independent licensing agency Bulldog, which is supporting Beano’s plans for Dennis’s 75th anniversary: a year-long celebration featuring high-impact activations and marketing moments and a collection of new products and experiential collaborations.
Rob Glenny, Executive Director, Kids Community Growth and NPD at Beano Studios, says:
“As we celebrate Dennis turning 10 for the 75th time, this collaboration feels like the perfect way to honour his uniquely mischievous spirit. Dennis and Gnasher have spent generations causing mischief and making people laugh, and these ducks capture exactly what makes them so timeless – humour, creativity and imagination. We’re all quackers about bringing a little more mischief into the world.”
Irina Fedotova, Co-Founder, Duck World, says: "Few characters are as instantly recognisable and beloved as Dennis the Menace and Gnasher. For generations, they have been at the heart of British childhoods, bringing humour, mischief and adventure to millions of readers. As two proudly British brands built on creativity and storytelling, Duck World and Beano were a natural match, and we’re delighted to celebrate Dennis’s milestone with this limited-edition collection.”
Sophie Yates Brand Manager with Bulldog, the independent licensing agency representing Beano says: “These Dennis and Gnasher character ducks are as distinctive, entertaining and funny as the characters that inspired them. Beano and Duck World have together done something very special.”
*Dennis and Gnasher rubber ducks are now available at duck-world.com and Duck World stores. RRP: Dennis: £19.99, Gnasher: £9.99, Dennis & Gnasher bundle: £25.99