The Crayola brand, which is synonymous with color, creativity and self-expression around the world, is continuing to drive International growth across new and existing categories in EMEA through a new representation partnership with world-leading licensing agency WildBrain CPLG. The brand’s successful …
Lifetime Brands, Inc. is proud to announce the launch of a fully integrated home goods licensing program for its BUILT brand to be managed by The Brand Liaison. BUILT is well-known as a leading designer of insulated lunch bags, soft coolers, hydration bottles and tumblers, food storage, and travel …
Spin Master Corp. is putting a diversity spin on a traditional play pattern with the launch of the Truly You! Character Creator set. Developed in collaboration with the Toronto-based 6ix Academy, an award-winning, inner-city business and arts program that spearheads social justice pursuits, the all-new fashion …
Situated in a beautiful green space close to Milan, with eight themed areas and 50 attractions suitable for all ages, this park welcomes young and old alike with a schedule full of shows starring the most-watched cartoon characters and children’s favourites on TV and the web, and Charlotte M., with over …
The two teams taking on The Light Fund English Channel Relay fundraiser are now to star in a short film – which will be unveiled during the 2022 Licensing Awards, The Great Room at The Grosvenor House Hotel, London on Tuesday 13 September 2022. The film will be sponsored by global play and …
This new agreement will see the magical superhero world of Miraculous and the energetic and optimistic characteristics of emoji combined to create an emoji x Miraculous brand collaboration that will offer new partners a dedicated, state-of-the-art brand style guide featuring unique emoji x Miraculous brand icons …
Situated in a beautiful green space close to Milan, with eight themed areas and 50 attractions suitable for all ages, this park welcomes young and old alike with a schedule full of shows starring the most-watched cartoon characters and children’s favourites on TV and the web, and Charlotte M., with over one …
Falcon’s Beyond, a trailblazing, global entertainment company that specializes in intellectual property creation and expansion, today announces further details of its alliance with Epic Story Media Inc. to bring to life Falcon’s proprietary Katmandu IP across the transmedia spectrum …
The National Football League, NFL Players Association and next-generation gaming technology studio Mythical Games today announced a partnership to launch NFL Rivals, a new NFL video game that leverages blockchain technology, on the Mythical Platform in early 2023. Delivering on the …
Paramount Global today announced new appointments and hires within its Consumer Products leadership across global toys, games, emerging media, franchise planning and CP marketing divisions. “Staying focused on the consumer is at the heart of everything we do so we have made key updates …
Mattel, Inc. and EPIC Resort Destinations, LLC. announced today that Mattel Adventure Park in Glendale, Arizona will feature additional brand activations from Barbie, Masters of the Universe, and Mattel Games when it opens in 1Q 2023. These Mattel brands join the previously announced Hot Wheels roller …
Coming from the Las Vegas Licensing Expo, Hasbro and its entertainment studio, eOne, are excited to present the new preschool series’ lead character and logo. Kiya & the Kimoja Heroes follows the high-action adventures of dance and martial arts-loving Kiya, and her best friends Jay and Motsie …