Hasbro , a leading toy and game company, today announced a global licensing agreement with Playmates Toys , a global toy design, development, marketing and distribution company, to produce and distribute POWER RANGERS product. Playmates is debuting its first POWER RANGERS collection with a kid targ
King Juice Company, owner of flavored lemonade brand, Calypso, has selected global brand licensing agency Brand Central to bring the premium beverage brand into new food and merchandise licensing partnerships. The Calypso brand, which originated the flavored lemonade category, has more than tripled
Myprotein, the leading online sport’s nutrition brand, proudly announces a multi-year global collaboration with MARVEL that will bring a variety of character-inspired sports nutrition ranges to catapult active lifestyles into another realm. To celebrate the collaboration, Myprotein invites fans to
Target Corporation announced its limited-time pickleball collection in partnership with Waitt Co.’s tennis and lifestyle brand Prince. Pickleball is the fastest-growing sport in the country1, and now Target is adding to the pickleball fun with the Prince for Target collection of nearly 80 apparel, a
It’Suga launched the Gund Rubik’s Cube Pusheen collaboration between the iconic puzzle and the beloved tabby cat. Introduced at It’Sugar stores on April 19, this plush toy merges cultural icons in celebration of the 50th anniversary of the Rubik’s Cube. It’Sugar is the first retailer to bring the Gu
Studio 100 International is honored to announce its recent wins at the 2024 Bologna Licensing Awards, taking home two awards that underscore its innovative impact in the licensing industry. At a ceremony held last week as part of the 17th Bologna Licensing Trade Fair/Kids, the company was awarded B
The J.M. Smucker Co., known for its leading portfolio of iconic brands such as Smuckers®, Jif®, Uncrustables®, Meow Mix®, Milk-Bone®, Café Bustelo ®, Folgers® and many more, has selected global brand licensing agency Brand Central LLC to extend its best-selling brands into new food, beverage, pet pr
Licensing International is proud to announce the full list of finalists for the prestigious Excellence Awards, dedicated to recognizing outstanding achievements and innovation in the global brand licensing industry. This year’s Excellence Awards feature 197 finalists in 32 categories. More than 800
Horizon Group, following a strong holiday season, has maintained momentum in the first quarter through strategic partnerships across top categories, positioning the company for further growth. Horizon Group has solidified its position as a category leader in the creative activities arena through its
Pop-A-Shot, the iconic arcade basketball game, teams up with Streaker Sports to launch an exclusive apparel collection this spring. Spearheaded by licensing agent Dimensional Branding Group, the collaboration brings together the nostalgic Pop-A-Shot branding with Streaker Sports’ flair for vintage-i
You want it? You got it. Prepare for your (real) world to be officially turned pink as Heinz teams up with Mattel to launch the limited-edition Heinz Classic Barbiecue Sauce. This pink vegan mayo with BBQ sauce comes following last year’s continued Barbiecore craze, with Heinz teasing its fans abo
Following a hugely successful launch in 2023 attended by 400+ French licensing professionals, France Licensing Day returns on 27 June 2024 in Paris. The day will unite France’s key industry players with 50 of the world’s most influential brand owners and agents for a day of meetings and networking