Poetic Brands, the specialist apparel licensee for adults, kids and babywear, has announced that it has partnered with Universal Products & Experiences to design, manufacture and distribute a wide range of Wicked-inspired product – from adults’ and kids’ apparel to luggage and bags – in the UK marke
Global Merchandising Services “Global”, an award-winning music, celebrity, and lifestyle merchandising company, have been appointed exclusive licensing agent for Fender Musical Instruments Corporation’s “Fender®”, in the U.K. and EMEA (non-exclusive for rest of the world).Founded in 1946, Fender® ha
On the heels of the recent greenlight for Unicorn Academy Season Two on Netflix, extending the series into 2026, Spin Master , a leading global children’s entertainment company, unveils a new wave of license agreements for the fantasy-adventure franchise. The new CP deals extend across popular cate
A new study has revealed the NFL teams with the most in-demand merchandise ahead of the NFL season’s return, with the San Francisco 49ers topping the list.The odds and sportsbook comparison site, Oddspedia , analyzed the average online search volume for each team’s merchandise. Key search terms inc
Rocket Licensing, which manages UK licensing for the much-loved Miffy brand on behalf of brand owner Mercis, is celebrating a big week for Miffy after its awards success at the 2024 Licensing Awards and confirmation of no fewer than three new additions to the fast-growing licensing programme.The f
Mattel, Inc. (NASDAQ: MAT) , a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced the appointment of Mara Verzé as Head of UK Consumer Products. Mara joins Mattel EMEA from Authentic Brands Group where she was re
Italian licensing and management consulting agency Maurizio Distefano Licensing (MDL) is continuing to build on its position as a leader in the industry, catering to a broad spectrum of interests and demographics. MDL comes to Brand Licensing Europe* boasting not only a wide range of established suc
Toptracer and Rovio Entertainment are readying a new Angry Birds game mode for Toptracer Range.The game mode will be available at Toptracer-enabled facilities with its monitor product worldwide on September 30t delivering an interactive experience that merges golf with the Angry Birds game. The co
Maurizio Distefano Licensing, the number one independent agency in Italy, has announced its new representation agreement with MGA Entertainment (MGA) for their L.O.L. Surprise!™, Bratz®, Rainbow High™, Yummiland™ and Little Tikes® franchises in Italy.Founded in 1979, MGA Entertainment has built a
The Noble Collection , The Noble Collection has signed a licensing agreement to expand its agreement with Universal Products & Experiences to include Wicked, which is being released November 22.The Noble Collection’s assortment of Children’s Role-Play Toys and Toyllectibles™ and Adult-Targeted Colle
Craft brewery and distillery New Holland Brewing Co. is expanding its Dragon’s Milk line in a collaboration with Hasbro’s Dungeons & Dragons. The expansion includes a limited-edition D20 Brew Bourbon Barrel Aged Stout and Origin Mead Cask Bourbon Whiskey. Both beverages will be available at select r
Digital marketing firm Skyline Social considered 86 celebrity brand endorsements to determine which ones have been the most influential. They looked at the combined number of monthly searches for the following search term variations: celebrity + brand, [celebrity + brand] endorsement, [celebrity +