VP Racing Fuels, Inc., recognized worldwide as the leader in performance fuel products, is celebrating its 50th year of Makin' Power® in 2025. The company's 50-year journey has been one of continuous expansion, and in recent years, the licensing program has played a key component in the brand’s grow
Embodying a chic, global and contemporary culture, ELLE Café , the premium coffee brand that’s a licensee of the world-renowned French fashion and lifestyle global ELLE brand and its owner Lagardère Group, is expanding its reach to Sprouts Farmers Market . Later this month, shoppers of the nat
Dollar General is elevating home style with the introduction of celebrity and name-brand licensed products.The revamped ‘Home Valley’ section will feature collections from renowned celebrities, designers and brands, including Kathy Ireland, Betseyville®, Beverly Hills Polo Club®, and Simply Belle by
How can the vibrant spirit and timeless energy of Moulin Rouge® be captured on paper?That was the creative challenge taken up by Marcel Travel Posters, resulting in an exclusive collection of posters, postcards, and decorative items.From this artistic collaboration emerge two unique illustrations:On
The Third Annual France Licensing Day & Licensing International Awards today opens its Event Planner for the upcoming annual showcase, taking place July 1st at The Cité Internationale Universitaire de Paris. The digital platform boasts features for discovery and access to search for specific brands
H&M Beauty is excited to announce a Chupa Chups collection that will take your beauty routine on a deliciously nostalgic journey, launching in July 2025. The collection’s packaging has a playful, retro feel, with vibrant and iconic Chupa Chups branding."Every product in this collection is designed
As global audiences prepare for the release of DC Studios’ first feature film, “Superman,” Warner Bros. Discovery Global Consumer Products (WBDGCP) is launching a massive global collection that celebrates the iconic DC Super Hero and the highly anticipated new film from Writer/Director/Producer J
WOW – Women Of Wrestling (WOW), the premier all-female professional wrestling organization, is proud to announce the launch of its first-ever collectible card game, bringing the fierce energy, iconic rivalries, and signature moves of WOW Superheroes to fans everywhere—in a whole new way.WOW: The Car
Hard on the heels of the enormous popularity of The Knights’ Quest, the Horrible Histories experiential partnership with Leeds Castle in Kent during this year’s Easter holidays, there has been another successful new partnership for the wildly popular and award-winning children’s history brand and Le
Dandelooo Cinéma, the feature film division of Emmy Award-winning French animation production and distribution company Dandelooo is thrilled to announce the pre-sales of its upcoming animated feature Born in the Jungle. The film will also unveil its exclusive first trailer at this year’s Annecy Inte
Mattel announced the formation of Mattel Studios, bringing together its film and television units under the leadership of Robbie Brenner .Brenner, most recently President of Mattel Films, has been elevated to President and Chief Content Officer of Mattel Studios. She continues to report to Chairma
Konami Cross Media NY, Inc. has secured global apparel deals bringing Yu-Gi-Oh! merch to its fan base around the world with licensing agreements signed with online retailers Vanquish Fitness and Creating Fun as well as Steady Hands. It was announced today by Jennifer Coleman , VP of Licensing an