Brand collaborations have long been a staple of the licensing industry, but they’ve increasingly taken on a life of their own that’s led to some unusual pairings. Consumers appeared willing to slip on Mucinex loungewear or sip Moet champagne from a bottle bearing the designs of streetwear brand Ambush …
For Major League Baseball (MLB) licensees, the Cleveland team’s move to change its name from Indians to Guardians beginning next season is being executed via a long-standing playbook that lays out a process and timeline designed to leave plenty of time for an orderly transition …
After the successful launch of the innovative Chupa Chups sweet popcorn by Frit Ravich, the leading Spanish snack company has decided to surprise consumers again by launching yet another amazing flavour, also based on the best-selling flavors of Chupa Chups: the Watermelon Top Corn …
Floral Street has launched its ‘first of its kind’ collaboration with Van Gogh Museum. Entitled Sunflower Pop, the sustainable fragrance aims to bring to life the optimism of one of the world’s most famous masterpieces – Sunflowers, 1889. The fruity-citrus scent features natural bergamot, mandarin, honey …
Pferdestark und mit viel Hex-hex! starten am 27. Juli die Dreharbeiten zum mittlerweile fünften Kinofilm: Bibi & Tina – Einfach anders. Gedreht wird unter der Regie von Detlev Buck mit dem Cast aus der Amazon Original Serie in Berlin, Brandenburg und Sachsen-Anhalt. Neue spannende Geschichten …
Anderson Entertainment, the company founded by Gerry Anderson – the man behind such iconic shows as Thunderbirds and Space:1999 as well as modern hits like Space Precinct and the 2005 reimagining of Captain Scarlet – has announced the launch of a series of special limited-edition silkscreen prints …
In Kooperation mit Kiddinx Media haben wir exklusiv 3 x 2 Kinoeintrittskarten zum neuen Olchis-Film und 3 x ein Plüsch unter allen Empfängern dieses Newsletters verlost. Die Gewinner sind…
Health and wellness, long the mantra for consumer products goods (CPG), has become a key ingredient in the pet food business that’s increasingly being led by licensing. While licensing is well established in pet toys and foods – Food Network star Rae Drummond’s Pioneer Woman with Purina and Rachel Rey …
The outlook for the upcoming Halloween sales season is both cautious and optimistic. Caution is the word when it comes to supply chain issues that have hampered every product category may delay some shipments during the critical 8-10 week sales period. And then there is the question of whether …
As the first of the major toy companies reporting financial this week, comments by Hasbro’s executives offer the first window into industry conditions as we get nearer to the all-important holiday selling season. Mattel and Jakks Pacific also are reporting earnings this week. Hasbro raised wholesale prices …
Brand Licensing Europe, in partnership with industry trade association Licensing International, will support the industry as it collectively looks to a post-pandemic future with a ‘What’s Next’ theme weaving throughout the show in 2021. BLE returns this year with a new multi-platform format taking place …
Nach den großen Kino-Erfolgen der vier Bibi & Tina - Filme im deutschsprachigen Raum und den Soundtracks an der Spitze der Musikcharts, starten Ende Juli die Dreharbeiten zum neuen Kinofilm. Mit der Besetzung der Darsteller aus der Amazon Original Serie, unter der Regie von Detlev Buck, beginnen am …