
JELC brings enchanting new character-driven ‘make and create’ brand for girls to BLE
An enchanting new girls’ property is making its first appearance at BLE. But this is a girls’ property with a difference. iDoo-B-Doo is both a fully realised, beautifully illustrated series of stories and a character-driven, friendship-based ‘make and create’ brand for younger girls. At stand D065 independent ...