
Very Hungry Caterpillar partners with JoJo Maman Bébé for new five-piece apparel range
Rocket Licensing, the licensing agent for Eric Carle’s The Very Hungry Caterpillar in the UK and Eire, has announced a major direct to retail (DTR) licensing agreement for the much-loved caterpillar with JoJo Maman Bébé, the UK's favourite boutique mother and baby brand. The first-ever JoJo Maman …