
Nickelodeon & Viacom: Simba Toys signed deal renewal for SpongeBob SquarePants summer / outdoor toys
A wave of outdoor and summer deals has been inked by Nickelodeon & Viacom Consumer Products for the southern and northern hemispheres across the animation portfolio, with the focus on young children. For Germany, Austria and Switzerland, long-term licensing partner Simba Toys has signed a deal …