Mit Ms. Monopoly, der neuesten Edition des Spieleklassikers, holt Hasbro erstmals Erfindungen von Frauen, statt der gewohnten Straßen, auf das Spielbrett. Damit möchte das Unternehmen deren Arbeit und die innovative Kraft ihrer Erfindungen, die aus unserem Alltag nicht mehr wegzudenken sind …
This year Perfetti Van Melle’s candy brands have taken Italian fast fashion retail by storm. In spring Chupa Chups and Mentos collections were launched in Oviesse, soon to be followed by Alcott, Zuiki, Terrranova, AW Lab and Piazza Italia. In addition, Perfetti also debuted in these retailers with other Italian …
Die zweite rollyX-Trac Generation kommt als Premium-Version so gut an, dass aufgrund der Nachfrage das Portfolio an Lizenzausführungen bekannter Originalmarken sukzessive erweitert wird. Gerade die ganz spezifischen Designmerkmale der Originale machen die Markentraktoren aus Neustadt bei …
In her new role as Vice President, Knight will continue to be responsible for the strategic and commercial performance of Brand Licensing Europe; Licensing Expo Las Vegas, the world’s largest licensing trade show; the Licensing Leadership Summit, which is an annual executive conference that takes …
At BLE stand B301 Rocket Licensing, one of the industry’s most respected independent licensing companies, is celebrating its appearance at a new stand in a new venue with a list that’s big in every sense, including new arrivals Rebel Girls, Valiant and The Original Ramen Company, and firmly established hits …
Maurizio Distefano Licensing, which manages licensing for a number of global and regional brands in both Italian-speaking markets and Eastern Europe, has announced its line-up for this year’s BLE, where for the second year in succession the company will be at its own dedicated booth: E183 …
Houseware and lighting specialist Spearmark has announced that it is to produce a range of lunch ware for children on behalf of National Geographic for the UK market. The range includes bottles, lunch bags, sandwich boxes, plates, tumblers and cutlery. All the items in the range will use minimal …
What do street style, a world-renowned artist, a lovable rabbit, an animated treasure hunt, a globally celebrated road trip, a science blog and a celebration of football have in common? They’ve all inspired exciting and unique brands – all of which are represented by extension and strategy agency Licensing Link …
Season three of Robot Trains is on the way! Yes, Mondo TV, one of the largest European producers and distributors of animated content, has announced that it will soon be working with Korea’s CJ E&M on the popular kids’ animated action-adventure show. The successful completion of the second season of …
Walker Books, the world’s leading wholly independent publisher of English-language children’s books and a licensor of many household names in children’s publishing, will be highlighting a number of classic properties known and loved by all age groups at stand E162 during this year’s BLE …
First time BLE Exhibitor, 34 -year old Laura Wall has good reason to be energised about showcasing her brands to the licensing community at large. Best known for her award-winning children’s book series ‘Goose’ and fine art illustrations, including her ‘Seaside’ collection typified by her trademark …
Bis Heiligabend dauert es einfach viel zu lang! Mit jedem Tag steigt die Vorfreude, doch bis sich die großen Wünsche erfüllen, dauert es nicht nur für Kinder eine gefühlte Ewigkeit. Zum Glück verkürzen die Playmobil-Adventskalender die Wartezeit! Bis Weihnachten entsteht aus den …