
Ella’s Kitchen partners with The Very Hungry Caterpillar in first ever licensing deal
Rocket Licensing has brokered a partnership with Ella’s Kitchen Brands Ltd. to create a range of snacks for little ones based on Eric Carle’s classic literary tale, The Very Hungry Caterpillar, to launch in autumn 2022. Ella’s Kitchen is planning products including Butterfly Pops and Oaty Biccies, both in sweet …