Wyncor Teams Up with Hasbro on the Kwaaks!
Wyncor, the rapidly expanding global toy company behind some of the industry’s most imaginative and trend-forward products, announced today a new agreement with Hasbro, a leading games, IP and toy company, to develop a special Kwaaks!™ range for three of Hasbro’s most iconic brands: PEPPA PIG, TRANSFORMERS, and MY LITTLE PONY. The new range is anticipated to debut at retail early next year.
Kwaaks!™ is Wyncor’s fast-growing collectible plush brand, celebrated for its mix of cuteness, humor, and fashion. The plush ducks combine soft bodies with signature rubber beaks and can be accessorized with a variety of fashionable add-ons, making them one of the most original concepts in today’s collectibles market. For this collaboration, four distinct Kwaaks!™ versions will be created for each Hasbro property, bringing fresh energy and fun to three franchises beloved by millions worldwide.
“We’re thrilled to collaborate with Hasbro on this exciting new range,” said Julian Jacob, Founder and CEO of Wyncor. “PEPPA PIG, TRANSFORMERS, and MY LITTLE PONY are some of the most iconic brands in the world, and we couldn’t be happier to reimagine them through the playful, collectible world of the Kwaaks™. This licensing agreement reflects the power of our innovation model and the incredible momentum Kwaaks™ has achieved in such a short time.”
In parallel, Wyncor Media will make its debut at MIPCOM this year, exhibiting in the Riviera 8. Erick Rouillé was recently appointed as Vice President of Global Distribution for the division which will transform Wyncor’s toy brands into animated and live-action series, digital shorts, mobile games, and immersive formats designed for today’s digitally native generation. The first slate of projects will spotlight the Kwaaks™ brand, marking its expansion beyond toys into the wider entertainment ecosystem.
Quelle: Erstveröffentlichung dieses Artikels auf Licensing International.
