Wildbrain Announces New Distribution and Consumer Products Deals for Carmen Sandiego
WildBrain, a global leader in kids’ and family entertainment, is announcing new deals across distribution and consumer-products licensing for the Emmy Award-winning action-adventure animated series Carmen Sandiego, produced by HarperCollins Productions and WildBrain’s animation studio in Vancouver. The deals build on WildBrain’s longstanding relationship with HarperCollins Productions on the Carmen Sandiego franchise, underscoring the company’s 360° offering of production, distribution and licensing for the brand.
In distribution deals, WildBrain has inked new partnerships for seasons one to four of the hit series (33 x 30’ total) with RTS (Switzerland), TVNZ (New Zealand), BIGI Channel (Israel), Edel Music and Entertainment (Germany), and SIC K and Txillo (Portugal).
In global consumer products deals, WildBrain CPLG, the company’s dedicated licensing agency, has signed a new partnership with Threadless for a wide range of products across apparel, home décor, bedding, headwear, bags, accessories, hosiery, skateboards and decks; a deal with The Loyal Subjects for fashion dolls and figurines, showcasing Carmen Sandiego throughout the years; and a new digital audio product with Tonies.
These new licensees for the Carmen Sandiego brand join others announced this June at Vegas Licensing Expo for the U.S., including Fun.com which is expanding its adult costume offering to include children’s costumes later this year, and Trevco for print-on-demand apparel and accessories, which are available now through Amazon.
Caroline Tyre, VP Global Sales & Rights Strategy, said: “The new Carmen Sandiego series continues to drive engagement with partners around the world. We’re pleased to further our work with HarperCollins Productions to bring the characters to life both on screen and in consumer products for longtime fans and new audiences.”
Caroline Fraser of HarperCollins Productions, added: “The character of Carmen Sandiego is incredibly intriguing to kids and families today. In addition to being the world’s greatest thief, Carmen Sandiego’s overarching theme – to learn about and celebrate all cultures – has never been more important. Our goal has been to bring this theme to kids and families through multiple touchpoints, including onscreen and through consumer products. WildBrain is the perfect partner to achieve that goal.”
The series, which launched on Netflix in 2019, follows the adventures of Carmen Sandiego—a master thief who uses her skills for good—as she pulls off a string of international capers, while also giving fans a look at Sandiego’s backstory and why she became a thief. Gina Rodriguez (Jane the Virgin) stars as Carmen, with Finn Wolfhard (Stranger Things) as Player, Carmen’s chief accomplice and friend. A live-action Carmen Sandiego movie is currently in development at Netflix, produced by Kevin Misher from Misher Films and Caroline Fraser from HarperCollins Productions.
WildBrain is the global distributor of Carmen Sandiego, the hit Emmy Award-winning animated action-adventure television series produced for Netflix by HarperCollins Productions and WildBrain. WildBrain also distributes all four seasons of the classic 1990s series, Where on Earth is Carmen Sandiego?
WildBrain CPLG represents consumer products licensing rights for the Carmen Sandiego brand, on behalf of HarperCollins Productions, including the new series and forthcoming live-action Carmen Sandiego movie.