Studio 100 International - Brand Licensing Europa (BLE) 2025 Highlights
MAYA THE BEE - 50TH TV ANNIVERSARY
Studio 100 International is celebrating Maya the Bee’s 50th TV anniversary with a far-reaching campaign culminating in 2026 on ZDF in Germany. A dedicated style guide – featuring a special logo and uniting Maya’s original 70s charm with her modern CGI look – sets the visual tone. To keep the brand relevant for new generations, Maya launched her own Roblox experience, while a cross-media campaign connects nostalgia with digital formats. Social media filters on Instagram and TikTok, alongside the “Bee Creative” retail initiative, bring the celebration to life across multiple touchpoints.
VEGESAURS - Further Expansion
Vegesaurs are on the move! The German TV launch already kicked off successfully in September on KiKA and ZDF, with further rollouts in Poland (TVP, Canal+) and MENA (Spacetoon). The Immersive Experience, first introduced with great success at Sydney’s Luna Park, is now ready to tour globally and delight audiences across various markets. Adding to the momentum, Epic Story Toys will debut a brand-new toy line in 2026, with an exclusive first look at the upcoming Spielwarenmesse in Nuremberg this January.
ARNIE & BARNEY - First Feature Adventure
The beloved ant duo from Maya’s world is stepping into the spotlight! Arnie & Barney, a brand-new CGI-animated feature, will launch in 2026. The film follows the two on a daring mission to save Poppy Meadow from a devastating drought – with plenty of slapstick humor, secret-agent vibes and pop-culture twists along the way. Tailored for older kids, teens and families, Arnie & Barney blends adventure, comedy and distinctive design to captivate a broader audience and entertain viewers worldwide.
HEROES OF CHILDHOOD - Nostalgia meets Fashion
Studio 100 International revives timeless icons with its Heroes of Childhood brand, uniting characters like Maya the Bee, Heidi, Vic the Viking and more. The exclusive fashion line taps into 90s pop culture with on-demand T-shirts and hoodies made mainly from organic cotton. Available via Zalando, About You, OTTO, Limango, Amazon Fashion and the brand’s own shop, the collection brings nostalgic heroes back into today’s lifestyle. Playful video clips on Instagram, TikTok and YouTube further fuel the retro vibe.
Third Party Rights in GSA!
Trachtman combines traditional Bavarian style with a modern, almost “superhero-like” appearance. This blend of local roots and iconic character design makes him instantly recognizable and clearly sets him apart from other licensed properties.
Crayola stands worldwide for creativity, color and imagination - an iconic brand that has inspired generations of children. With its strong emotional appeal, it offers ideal conditions for diverse licensing partnerships across toys, fashion, lifestyle and education.
Die Wilden Kerle (The Wild Soccer Bunch) is a powerful kids' and youth brand full of adventure, friendship, and team spirit - with strong recognition and a loyal fan community that makes it an ideal foundation for licensing products in sports, fashion, leisure, and entertainment.
Miffy is a globally beloved, timeless icon of Dutch design - simple, emotional, and cross-generational - offering ideal opportunities for licensed products in fashion, home, baby, lifestyle, and collaborations with strong brands.
Bluey is an international preschool sensation that delights millions of children and parents with humor, heart, and authentic family life - a powerful content brand with enormous potential for licensed products in toys, publishing, apparel, home & lifestyle, and family entertainment.
Studio 100 International will be present at booth D145 at BLE to showcase its brand lineup