Starbucks + S.W.Smiley, Sharing Smile and Joy in The Newest Collaboration

Starbucks closes 2025 by spreading joy and smiles through the launch of its latest collection in collaboration with S.W.Smiley, the young adult lifestyle brand from The Smiley Company, creator of the original Smileys. Using the Nu style of Smileys, S.W.Smiley brings a bold, graphic twist to Starbucks. Through the Starbucks + S.W.Smiley collaboration, Starbucks wants to invite its loyal customers to celebrate self-acceptance and express their feelings while finding comfort and joy in a cup of coffee with the playful “S.W.Smiley Bearista,” Starbucks’ iconic bear reinterpreted with S.W.Smiley’s modern, street-inspired design. This collaboration aims to bring positive energy, kindness, and community spirit to all Starbucks Indonesia stores.

In this special collection, Starbucks introduces a range of merchandise consisting of various variations, ranging from tumblers, mugs, laptop bags, to slingbags. Especially for Starbucks Reward members, there is an exclusive mug pillow that can be owned at a special price of IDR 50,000 with accumulated purchases of IDR 1,250,000. Meanwhile, the special edition keychain Starbucks + S.W.Smiley can also be obtained through delivery service applications (Gofood, Grabfood, and Shopeefood) with the purchase of certain packages or purchased separately.

In the beverage category, Starbucks launched Splash of Smiles, a special beverage series consisting of the refreshing Ocean Blue Lemonade Frappuccino® and the creamy Chocomint Breeze Cream Frappuccino® with a touch of mint. In addition, this collaboration also presents a food line called Smiley World that will make customers smile a little when they see and eat it: from Bearista Peppermint Cookie and Bearista Lemon Cookie – Starbucks' signature bear-head-shaped cookies with a fresh and sweet peppermint and lemon icing layer – to the mouth-watering Lemon Mint Bliss Bombolone and Mint Choco Donut.

The entire Starbucks + S.W.Smiley collection is available at all Starbucks stores in Indonesia from November 28 - 30, 2025, exclusively for Starbucks Rewards members and December 1, 2025, for the general public. Customers also have the opportunity to get a free Smiley reusable cup with the purchase of a Smiley beverage, valid for all payment methods. Not only that, every purchase of a product from Starbucks and S.W.Smiley collaboration will get a free sticker collection.