Oat Là Là! Planet Oat Partners with "Emily in Paris"
The partnership combines the brand’s oatmilk with the romantic flair of Paris, inspired by the hit Paramount Television Studios series, which premieres a new season on December 18.
The limited-edition creamer is infused with the delicious taste of white chocolate and bright, tart raspberry flavor, designed to elevate any coffee cup. The creamer—a truly fantastique indulgence—is available for purchase at major grocery retailers nationwide this month.
Planet Oat will mark the launch with a pop-up experience at L’Appartement 4F, which brings the essence of a Parisian bakery to Brooklyn Heights. The popup, which will be open daily 8 a.m. to 4 p.m. eastern standard time, will feature a “The Raspberet Latte,” featuring the new White Chocolate Raspberry Oatmilk Creamer as well as a Barista Lovers Oatmilk. Attendees will also get to enjoy L’Appartement 4F’s signature raspberry treat, “Le Framboise,” which will be renamed “The Raspberet Croissant” for the occasion.
To help share the excitement of the launch, Planet Oat has also partnered with actress and “Emily in Paris” star Ashley Park, who brings a fun and flavorful perspective to the new creamer.
“Planet Oat is my favorite oatmilk brand, especially for its delicious and thoughtful flavors. And I couldn’t be more excited that this new coffee creamer is inspired by Emily in Paris,” said Park. “Not only is it absolutely perfect in my morning coffee, but it transports me back to the sweetness of Paris patisseries, giving me that feeling of sitting in my favorite cafe in the Marais — Parisian chic for your coffee cup.”
“Collaborating with ‘Emily in Paris’ marks a fun new chapter for Planet Oat, blending the world of entertainment with a coffee ritual in a way that feels fresh and enjoyable,” said Chris Ross, vice president of marketing and research & development, HP Hood LLC. “We know our consumers crave flavor, variety and sophistication, so pairing this cultural phenomenon with the indulgent profile of White Chocolate Raspberry allows us to bring a taste of Paris directly to their homes.”
Quelle: Erstveröffentlichung dieses Artikels auf Licensing International.
