Mattel Creations Celebrates Super Bowl with Exclusive Collectibles

7.2.2024 Mattel

San Francisco 49ers and Kansas City Chiefs can pre-order keepsakes to mark their favorite team and players making sports history

With the Super Bowl fast approaching, Mattel Creations is kicking off the competition with three NFL and NFL Players Association officially licensed Super Bowl LVIII collectibles to celebrate this year’s championship team.

San Francisco 49ers and Kansas City Chiefs fans have a chance to score big by pre-ordering the Fisher-Price Little People Collector™ Super Bowl set featuring detailed NFL player figures to honor this year’s champions; the first ever Barbie® NFL Super Bowl Champion doll dressed in specialty fan gear; and the Super Bowl-themed UNO® Fandom deck to liven up any family game night.

All three made-to-order Super Bowl LVIII collector sets are exclusively available at, only the winning team’s orders will be fulfilled .

“As football fans across the country get ready for The Big Game, we’re thrilled to offer San Francisco 49ers and Kansas City Chiefs superfans the chance to commemorate a historic win with these special collectibles from our Fisher-Price, Barbie, and UNO brands,” said Lisa McKnight, Executive Vice President & Chief Brand Officer, Mattel. “Whichever team reigns supreme on February 11th, Mattel Creations is the place to find that must-have piece of Super Bowl LVIII memorabilia worthy of any collection.”

The Little People Collector Super Bowl LVIII Champions set (MSRP $30) will showcase three NFL players and one “super fan” as classic Little People figures, representing either the San Francisco 49ers or Kansas City Chiefs. After the champion is crowned, the set will be fine-tuned to ensure accuracy with each football player figure wearing a version of the jersey that their real-life NFL counterpart wore during the game.

The special edition Barbie (MSRP $30) will arrive dressed in the winning team’s jersey and sporting a hat and foam finger with the Super Bowl LVIII logo. The Super Bowl LVIII UNO Fandom deck (MSRP $12) honors the 2024 Super Bowl champion, with premium packaging featuring the team’s official logo, cards featuring team players, and one collectible foil card in every deck.

UNO Fandom is a new premium collector segment of UNO card games with a true fan’s perspective of their favorite entertainment properties, sports teams and brands from popular culture, available beginning in March. Fans and collectors can place their pre-orders today through February 25, 2024, at, with items shipping beginning August 1 . Winning team orders will be fulfilled while the opposing team orders will be refunded. Orders only valid for U.S customers.