Masha and The Bear: new episodes of season five airing daily on Rai Yoyo!

Also available since March 10 on Rai Play, three new episodes are now airing daily with more and more fun stories

To the delight of the many fans of the animated series Masha and The Bear, produced by international licensing company and studio Animaccord and represented in Italy by Maurizio Distefano Licensing, new episodes of the fifth season have been airing daily on Rai Yoyo since March 26, after being available exclusively on Rai Play since March 10.

The first episodes of the fifth season had already been aired on Rai Yoyo in February 2021 to an enthusiastic response from all the fans who were looking forward to the arrival of the new adventures.

In addition, this year Animaccord has partnered with Giochi Preziosi to develop a new Masha and The Bear toy collection, including plush toys, dolls and a playset, which will launch in Portugal, Turkey and Greece, as well as in other European countries, in 2024.

Masha and The Bear is the hit animated family series, with more than 130 billion total views and 200 million followers on YouTube, along with 55 Creator Awards (including 7 Diamond Awards). In Italy, Masha and the Bear is widely shown on major TV and VOD giants including Rai media channels, DEA Junior, TIM Vision, Netflix and Amazon Prime Video. According to international research agency Parrot Analytics, the series heads the list of the most in-demand kids’ shows in the country (Parrot Analytics, March 2023).

Maurizio Distefano, President of the agency that takes his name, says: “Masha and The Bear is a guarantee of great entertainment to families with children who enjoy watching the new stories and adventures together. Its constant release of new content keeps its delighted little fans glued to the screen.”