KIDZ BOP Launches First UK Fashion Collection With Character.com
KIDZ BOP, the number one music brand for kids, and Bulldog Licensing, the brand’s European licensing partner, have announced the launch of KIDZ BOP’s first UK fashion line, exclusively with Character.com, UK’s biggest retailer of licensed kids’ clothing. The kids collection will consist of KIDZ BOP t-shirts, sweatshirts and jackets for every little fan ready to live their pop star dreams.
The line, developed by apparel licensee Aykroyd and Sons, will launch in stores and online at Character.com in January 2026, to coincide with the release of the KIDZ BOP’s new album ‘KIDZ BOP 52’ on 9 January. The collection will be featured in KIDZ BOP “Tears” music videos and album video content. Fans can celebrate the launch in select stores with guest appearances by the KIDZ BOP Kids early this year. Shop the KIDZ BOP collection at Character.com Collection Page.
The collection comes on the heels of KIDZ BOP’s first theatrical release, KIDZ BOP LIVE: The Concert Movie and follows their massively successful global concert tour performing to hundreds of thousands of kids and families. KIDZ BOP has more than 12 billion streams and more than six billion YouTube views globally. KIDZ BOP is celebrating its 25th anniversary this year.
In the UK, the brand has achieved sustained national visibility through appearances on Good Morning Britain, the BAFTA Children’s Awards, CBBC Blue Peter, Saturday Mash-Up, BBC Children in Need, and Loose Women. The KIDZ BOP Kids have also attended film premieres and served as red carpet correspondents, interviewing A list talent. The KIDZ BOP Kids have performed at Wembley Arena and set the Guinness World Record for the youngest music ensemble to headline an arena show.
Jackie Turner, Marketing SVP, KIDZ BOP says, “KIDZ BOP is all about confidence, self-expression and fun. These new styles let kids bring that pop star feeling into their everyday lives.”
Emma Wilkins, Brand Manager, Character.com, says: “KIDZ BOP is a brand bursting with fun, confidence and energy – qualities we know our customers love. We’re incredibly excited to be the exclusive home of this fun new apparel range and to help bring the launch of KIDZ BOP's latest album release to life with our in-store events and bespoke digital content. At Character.com, we’re all about celebrating the things kids are passionate about, and this partnership is the perfect match.’”
Robyn Cowling, Head of Licensing, Aykroyds, says: “The continuing success of the KIDZ BOP brand has made awareness higher than ever across multiple markets and, of course, the UK is one of the biggest. That’s why we’re thrilled to be taking the brand to market on a fabulous new clothing range alongside a major name in Character apparel retail as the buzz builds around the new album.”
Laury Howat, Retail Licensing Manager, Bulldog Licensing, says: “This exclusive range of distinctive, high-quality KIDZ BOP t-shirts, hoodies and jackets promises to be wildly popular – not least as part of the showcase for KIDZ BOP’s new album. From our first meeting in Swansea, it was clear that the Character.com team were as excited about this opportunity as we are, and they have backed it to the hilt. We’re thrilled to have market leaders Aykroyds and Character.com on board to bring the magic of KIDZ BOP into UK children’s wardrobes. This isn’t just an apparel launch – it’s an event!”
Building on the brand’s success, Bulldog is targeting a wide range of categories for the brand in the UK, including apparel, video games, gifts, toys and accessories, with a target market of both girls and boys aged from five upwards.