Jazwares Teams Up With FIFA
Plush meets the pitch as the world’s biggest sporting stage prepares to get softer and infinitely more collectible. Jazwares, one of the leading toy companies and makers of the globally beloved Squishmallows brand, has been named the official worldwide plush Licensee of the FIFA World Cup 2026™.
The officially licensed product range will bring fans around the world a winning lineup of competition-themed plush, including the highly anticipated official mascot, to celebrate every goal, save, and unforgettable moment on football’s greatest stage. Hosted across 16 host cities in North America from June 11 to July 19, the 39-day sporting event will see Jazwares alongside fans every step of the way, offering unique products designed for participating countries and their supporters.
Creating keepsakes that embody the spirit, pride, and excitement of the game, the collection includes plush items, wearables, and novelties inspired by the tournament’s energy and global unity. Designs range from pieces honoring participating nations to playful fan gear for the stands. Fans everywhere can enjoy three core mascot plush representing the host countries (Canada, Mexico, and the USA) along with a variety of other items, while match goers and superfans can take home limited-edition collectibles available only at select events. Every item is designed with affordability, fandom, and style in mind. An official lineup of all the products featured in the collection will be revealed early next year.
“The FIFA World Cup™ is more than a competition; it’s a stage where history is written and the world comes together,” said Sam Ferguson, Senior Vice President of Global Licensing, Jazwares. “To see our creations become part of that story is an honor beyond measure. Partnering with FIFA enables us to do what we do best on the grandest stage imaginable: inspire joy, spark imagination, and create first-of-their-kind keepsakes that will live in the hearts and homes of fans everywhere. From the official mascot designs to celebrating the sport’s classic iconography, this collection is our tribute to the passion, pride, and unity that define the game.”
The official FIFA World Cup 2026™ product collection from Jazwares will debut in June 2026, with products available in select retail stores and online worldwide. The one-of-a-kind collection offers fans an opportunity to commemorate the world’s most-watched sporting event with quality keepsakes that endure beyond the tournament.
Quelle: Erstveröffentlichung dieses Artikels auf Licensing International.
