Hush Puppies™ and SmileyWorld® Unveil Global Collaboration Celebrating Optimism and Iconic Style

Hush Puppies™, the legendary footwear brand known for its classic style and iconic Basset Hound mascot, is teaming up with SmileyWorld®, the global lifestyle brand rooted in positivity, to launch a vibrant new collection of sneakers, apparel, and accessories. This vibrant collaboration celebrates the optimistic spirit and feel-good fashion both brands have championed for decades.

At the heart of the campaign, titled “A Day in the Life of a Basset Hound,” is a playful look into the daily routine of Hush Puppies’ beloved mascot. From morning walks to afternoon naps and playful adventures, each moment reflects the joyful simplicity and optimism both brands stand for.

The collection features bold graphics, cheerful color palettes, and signature SmileyWorld® icons — combining comfort and style with a playful edge. From cozy sneakers to statement hoodies, every piece invites wearers to embrace individuality, spread positivity, and share a smile.

“This collaboration is a natural fit,” said Aundrea Aldrich, Sr. Brand Director at Hush Puppies. “Both Hush Puppies and SmileyWorld believe in the power of optimism, and this collection brings that belief to life in a fun, wearable way.”

Ross Wilson, Chief Product Officer for Fashion at The Smiley Company, said, “We’re thrilled to work with Hush Puppies on this new collection that champions emotional expression, individuality, and positivity throughout the product range. The playful energy of the collection demonstrates a perfect blend of two brands united in positive values”.