HarperCollins Signs Multi-Year Deal with Toca BocaR
HarperCollins is thrilled to announce a multi-year publishing deal with the worldwide phenomenon Toca Boca®. Worldwide English language rights and local language rights in Europe were acquired by Farshore in the UK and HarperPop in the US. The deal was struck with Toca Boca by Emma Cairns-Smith, Global Licensing Acquisitions Director at Farshore, in the UK and Tomas Palacios, Executive Editor at HarperPop, in the US.
The first title in the Toca Boca series, Welcome to Toca Boca Sticker Book, will be published in the UK and the US in April 2026. The UK publishing program also includes Dream Life Colouring Book (May 2026) and Find Your Style Sticker Book (July 2026). The US publishing program also includes a Toca Boca Look & Find, as well as a Toca Boca Doodle Book to be published in 2027. These engaging and interactive books are designed for readers aged 8-12, immersing them in their favourite Toca Boca locations where they can take on interior design challenges, find their style, and build a colourful world.
Emma Cairns-Smith, Global Licensing Acquisitions Director at Farshore, stated, “We are excited to welcome Toca Boca into our portfolio. This brand embodies creativity and self-expression, and we are proud to offer children a chance to engage with Toca Boca’s imaginative world through our books. Our launch range is designed to inspire tweens and celebrate their uniqueness, making it a perfect addition to our diverse publishing offerings.”
Tomas Palacios, Executive Editor at HarperPop, stated, “Toca Boca is a dynamic platform that allows kids to discover who they are in this world. HarperCollins is proud to be part of the brand’s expansion into publishing with interactive titles that perfectly align with Toca Boca’s commitment to playfulness and curiosity.”
“Toca Boca is all about giving tweens space to explore their creativity and self-expression,” said Maryellen Zarakas, Spin Master’s SVP, Global Consumer Products & Franchise Development. “These new interactive books let them play, imagine, and create in the real world—and we can’t wait to see what our close to 60 million fans do with them.”
Toca Boca is a platform that allows children to play, create, and tell their own stories with over 90 locations and 500 characters. With close to 60 million players worldwide, Toca Boca encourages kids to explore who they are and where they fit in, making it a trusted brand among parents seeking safe and enriching content for their children.
Quelle: Erstveröffentlichung dieses Artikels auf Licensing International.
