Dutch Bunny Miffy Expands Into Fashion-Forward Knitwear And Apparel
The iconic bunny Miffy has forged new new partnerships with zero waste bag & accessory producer ATACZ and independent clothing brand Steady Hands.
Both launches encapsulate Miffy’s signature simplicity, creativity, and warmth through adorable bags and vintage-style apparel.
This marks the very first brand collaboration for ATACZ. This adorable Miffy collection features designs that embody the spirit of exploration and love for the planet, laying the groundwork for a more sustainable, thoughtful future. Using PET bottles to create eco-friendly bags, the collaboration will include Miffy-themed twist bags, baguette bags, tote bags, and more.
The Steady Hands collaboration features several retro and flowery Miffy sweaters, cardigans, hoodies, and tee shirts that capture the timeless essence of vintage streetwear and Miffy’s effortlessly nostalgic simplicity and style.
“Miffy continues to thrive as a cultural style icon, embraced by both major fashion houses and boutique independent brands seeking minimalist and timeless appeal,” said Jackie DeMaio, Senior Licensing Director at The Joester Loria Group, Miffy’s North American licensing agent. “Miffy’s aesthetic and simple charm is a perfect fit for Atacz and Steady Hands, allowing fans of both brands to sport timeless, stylish, and eco-friendly apparel for any occasion.”
Quelle: Erstveröffentlichung dieses Artikels auf Licensing International.
