DreamWorks’ Gabby’s Dollhouse continues to inspire preschoolers across EMEA

Universal Products & Experiences (UP&E) is celebrating another stellar year for DreamWorks Animation’s Gabby’s Dollhouse, with the preschool hit continuing to capture hearts across Europe, the Middle East and Africa. With last month’s global theatrical release of Gabby’s Dollhouse: The Movie, the first-ever cinematic adventure for the global hit streaming series, the property is proving itself to be a powerhouse franchise.

The streaming-first franchise has cemented its place as a true global phenomenon, climbing to 108 million views in the first half of 2025 - a 30% year-on-year increase - and ranking as Netflix’s most-watched kids’ title and #3 most-watched series overall. In EMEA, the brand has seen particular strength in the UK, France, Spain and Germany, where Gabby’s Dollhouse consistently ranks in the Netflix Top 5 kids’ shows and drives significant engagement across preschool audiences.

At retail, the brand’s momentum shows no sign of slowing. Master toy partner Spin Master has sold over 3 million dollhouses globally, while major EMEA retailers including Smyths Toys Superstores (UK & Ireland), Carrefour (France) and El Corte Inglés (Spain) have delivered standout activations and strong sell-through across categories including toys, fashion and publishing. Partners from LEGO and Crayola to PUMA and H&M Kids continue to expand the colourful world of Gabby’s Dollhouse on shelves across the region, with strong results in apparel, arts & crafts and back-to-school ranges.

Adding to the excitement, Gabby’s Dollhouse: The Movie took everything fans love about the series and elevated it into an interactive, big-screen experience. The movie is set to roll out at cinemas across Europe later this month with Gabby’s biggest adventure yet ready to entertain young fans during the October half term school holidays.

“Gabby’s Dollhouse has truly found a home in EMEA - from topping Netflix charts across key European markets to becoming a preschool must-have at retail,” said Rafa Macias, Global CPG Commercial Officer, Universal Products & Experiences. “Families here have embraced Gabby’s world wholeheartedly, and we’re seeing tremendous opportunity for consumer products growth across all categories, as the brand continues to build long-term value in the region. With the new movie and more series content planned, Gabby’s Dollhouse will continue to grow and delight audiences across EMEA and beyond.”

With live touring shows coming across the region, a console video game and Roblox experience, YouTube content and theme park activations also driving engagement, coupled with a commitment to new content and brand narratives to inspire product refreshes, Gabby’s Dollhouse has established itself as one of the fastest-growing preschool franchises in EMEA - and the party is only just getting started.

Gabby’s Dollhouse: Fast Facts

• The most-watched kids series on Netflix and #3 series overall in H1 2025
• 108M views in H1 2025 on Netflix
• 18.6 billion minutes / 310,100,000 hours viewed in H1 of 2025
• 3M+ dollhouses sold by Spin Master since launch
• Top 5 girls global preschool property for LEGO
• 3.6B+ YouTube lifetime views and 465M+ music streams to date
• 100-episode order confirmed, with 11 seasons now available and S12 debuting in November