Dr. Martens Launches Wednesday Addams Collection

29.10.2024
Lizenzbranche
https://cdn.sanity.io/images/p75a4m4i/production/8331de362d952099f8b07c1c64f945aac684d009-1120x630.jpg

Wednesday Addams doesn’t fit in — and she doesn’t want to. She has her own style, her own interests, and her own opinions. She questions social norms. And she’s outspoken in her desire to do things her way. It’s an attribute she shares with many Dr. Martens wearers — those who have adopted the brand’s footwear for decades and transformed it into a badge of honour, a subversive fashion statement, and a symbol of community. Wednesday is a hero for outsiders. She’s proud of her non-conformity. And so is Dr. Martens.

This collaboration is inspired by Netflix’s cult hit series that is produced by MGM Television — reimagined and brought to life across a collection of classic and remixed DM’s silhouettes in Wednesday’s signature midnight black hues. One of the most prominent details of the collection is repeated tributes to the unmistakable stained-glass window in Wednesday and Enid’s dorm room, where styles and personalities clash and co-exist, and the spectrum of outcast-self-expression is embraced.

THE COLLECTION

JADON WEDNESDAY BOOT

The Jadon boot is made with smooth, supple, soft-to-touch Nappa Lux leather with embroidery inspired by the stained-glass window from the show. The laces are also decorated with a removable stained-glass window charm, and the backstrap of the boot is printed with the Nevermore Academy logo. The boot’s sock is purple with a print of Wednesday with her umbrella, and the boot’s heel is marked with an embossed version of the Wednesday title treatment. The Quad sole is secured with DM’s yellow welt stitching, and the heel loop is signed with purple script.

RRP USD $210, GBP £210, EUR €240

1461 BEX WEDNESDAY SHOE

The 1461 shoe is made with Smooth leather, a gloss stripe print, and a plain toe cap with stitch detailing.

Purple accent details are throughout the shoe, including in the heel loop, the lace aglets, and the removable “SNAP TWICE” lace charms. The heels are printed with white text that reads “OUTCASTS ARE IN.” The Bex sole is secured with classic yellow welt stitching.

RRP USD $170, GBP £169, EUR €199

CORRAN WEDNESDAY LOAFER

This loafer silhouette is made with lightweight, satin-sheen Wanama leather with stained-glass-inspired embroidery across the vamp. The top of the shoe has an adjustable ankle strap with a dual-branded buckle, and the back of the heel is tagged with a hardware ring. The shoe is fitted with a SoftWair insole for comfortable wear. The heeled sole has exaggerated grooving and is secured with classic yellow welt stitching.

RRP USD $180, GBP £179, EUR €209

RAMSEY QUAD WEDNESDAY CREEPER

The platform Ramsey creeper combines a velvet upper with Wanama leather straps and detailing. The shoe is secured by two adjustable buckle straps and a removable flat ribbon lace that wraps around the ankle and lower leg — depending on how you tie it. The buckles are DM’s branded and detailed with a “W” charm, and a studded strap extends across the vamp. The creeper’s sock is purple with a print of Wednesday and her umbrella. The wedge platform sole is marked by grooving and punched with classic yellow welt stitching.

RRP USD $190, GBP £190, EUR €220 

MINI WEDNESDAY BACKPACK

The Mini Backpack is made with Smooth and Kiev leather with gloss stripes across the front and the flap. The bag has Wednesday-inspired details, including leather lace, a spiderweb feature buckle, and a removable charm of Wednesday and Enid’s stained-glass bedroom window. The side panels are printed with white text that reads “OUTCASTS ARE IN,” and the statement purple lining is printed with the Nevermore Academy logo.

RRP USD $140, GBP £129, EUR €139

KNEE HIGH WEDNESDAY SOCKS

These over-the-knee striped socks are made with an organic cotton mix. They are detailed with black and grey stripes, a purple DM’s x Wednesday logo, and white text that reads “OUTCASTS ARE IN.”

RRP USD $26, GBP £20, EUR €24

Dr. Martens x Wednesday is available to purchase at drmartens.com and in select Dr. Martens retail stores.

WEDNESDAY © 2022-2024 MGM Television Entertainment Inc. WEDNESDAY is a trademark of Tee & Charles Addams Foundation. © 2024 Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved.

Quelle: Erstveröffentlichung dieses Artikels auf Licensing International.

https://licensinginternational.org

https://cdn.sanity.io/images/p75a4m4i/production/48ae25a2adae3e289f8e3903ff3b7e987c58496c-999x192.png