Disguise Solidifies Disney Costume Rights Across EMEA
JAKKS Pacific (NASDAQ: JAKK) and its premier costume division, Disguise, are thrilled to announce the extension of their licensing agreement with Disney across Europe, the Middle East, and Africa (EMEA). This extension reinforces Disguise’s position as a leading provider of high-quality and innovative licensed costumes and accessories inspired by Disney’s most beloved characters.
Disguise has rapidly expanded its footprint throughout Europe, securing strong distribution partnerships and broadening its retail presence across key markets. With this agreement, Disguise will continue to bring a fresh range of licensed year-round dress-up costumes and accessories to Disney fans of all ages, while supporting major seasonal and global celebrations, including Book Week, Carnival, Halloween, and Christmas.
“We are incredibly proud of the growth we’ve achieved since first launching Disney-branded costumes in EMEA in 2022,” said Aneesa Beasley, Head of Commercial and Sales for Disguise. “This expansion represents a significant milestone for our team, as it reflects not only the strength of the Disney brand but also the dedication and creativity behind our product development and go-to-market strategies. From localized designs to tailored retail partnerships, we’ve worked hard to understand and meet the unique needs of each market across the region. The enthusiastic response from retailers and consumers alike has been both inspiring and validating, and we’re excited to build on this momentum in the years to come.”
“Disguise has been the Disney costume manufacturer in North America for over 30 years, and we are pleased to be growing a similar collaboration in EMEA. By securing new retail outlets and deepening our presence in multiple regions, we continue to deliver Disney brand attributes and storytelling moments via our amazing costumes to families and fans across the world,” said Tara Cortner, President and General Manager of Disguise.
With a robust product pipeline and an unwavering commitment to creativity and quality, Disguise remains at the forefront of the global costume industry. This latest milestone underscores the company’s dedication to providing immersive and imaginative experiences, ensuring that Disney enthusiasts across EMEA have access to the latest and most exciting dress-up options year-round.
Quelle: Erstveröffentlichung dieses Artikels auf Licensing International.
