Cool Brands Strengthens Nuby's Global Brand Reach

Cool Brands continues to expand Nuby’s global reach as the brand’s exclusive licensing agency, driving growth across multiple new product categories and reinforcing Nuby’s leadership in the newborn through juvenile segments. As part of this initiative, Cool Brands has executed licensing agreements for apparel i.e. layette, gifting supplies, infant and toddler care products, plush, soft accessories, pool & beach toys and pet products. Across these categories, the program encompasses nearly 80 distinct product types, extending the Nuby brand into essential everyday solutions in a manner consistent with its quality, safety, and performance standards. Additional strategically aligned categories will be added over time as the global licensing program scales including Furniture & Home Organization, Mobility and Consumables.