Chupa Chups Brings Pop to CRNCH Popcorn

This spring CRNCH POPCORN CONCEPTS, part of the United Food & Beverage Group, launches a Chupa Chups popcorn novelty. The Dutch company has managed to combine the crunch of popcorn with the sweet signature taste of the Chupa Chups lollipops. This premium quality of colorful popcorn is air-popped, gluten-free and glazed with the most loved and signature Chupa Chups lollipop flavours: apple, strawberry, cola and caramel.

The Chupa Chups popcorn comes in a fun-sized 110gr bag or in a classic sized 135gr bag for easy sharing. The product will be officially presented during the upcoming ISM fair held in Cologne, Germany, from April 23 to 25.

The product will become available this summer in supermarkets and convenience stores in the Benelux, UK and Ireland.

‘’Either during big birthday celebrations or intimate family tv-nights. We are there, this time together with iconic flavoured Chupa Chups popcorn, to celebrate true joy. We are enthusiastic about this great collaboration between partners that share the same values; bringing tasteful and joyful moments to families and friends across the world.’’– Yuri Roosblad, Director United Food & Beverage Group.

Marta Ballesteros, Licensing Manager Perfetti Van Melle says: “We are very excited at the prospect of CRNCH Popcorn Concepts. Offering the fans of our brand many moments of joy and fun with every crunch of this popcorn that is so skillfully glazed in the Chupa Chups’ long-time, fan favourite flavours.”