Bonkers Toys Pounce on Massive Success of Warrior Cats With Launch of New Toy Line at Retail
Bonkers Toys announced today the retail launch of its new Warrior Cats toy line, bringing the best-selling and beloved book series, created by the Coolabi Group and published by Harper Collins, to life for fans across the U.S. and Canada. The toy line offers the massive Warrior Cats fandom a chance to collect and play with their favorite characters and create their own adventures at home. The new product line includes Mini Mystery Plush, Large Mystery Plush and Collectible Figures which are now available at major retailers including Walmart, Target and Amazon.
“For years, die-hard followers have devoured the enchanting world of the Warrior Cats, and Bonkers Toys is thrilled to finally give them the chance to collect their favorite characters and build out their own clans with our new line of plushies and figures,” said Chiara Mattern, Brand Manager, Bonkers Toys. “We’ve poured our hearts into capturing the essence of these beloved felines, and we can’t wait to see fans’ reactions when they unbox their favorites.”
Fans will be able to immerse themselves in the Warrior Cats world with the Spring 2026 product line, which also kicks off the “Build Your Clan” core theme, and includes:
- Mini Mystery Plush Series 1: A collection of 6” surprise plush characters that are super soft and cute but still incredibly fierce. Collectors can welcome Firestar, Graystripe, Brambleclaw, Brightheart, Scourge, Yellowfang, Tallstar, and Hawkfrost into their den. These mini plush are perfect for snuggling up to read the latest Warrior Cats book or recreating favorite scenes. SRP $11.99 at Walmart, Target and Amazon.
- Large Mystery Plush Series 1: 11” plush versions of popular Warrior Cats characters, including Firestar, Graystripe, Brightheart, and Scourge with intricately detailed eyes and expressions that let their warrior spirits shine, adding to the collectability. SRP $21.99 at Walmart, Target, and Amazon.
- Collectible Figures Series 1: 2.5″ mystery figures include beloved characters Firestar, Graystripe, Brightheart, Spottedleaf, Silverstream, Cinderpelt, Yellowfang, and Scourge–each with their own pose to show their unique personality. Collectors can build out their clans, recreate epic moments from the books, or tell their own tales. SRP $5.99 at Walmart and Target.
Looking ahead, Series 2 is scheduled for release in Fall 2026 with one of the most beloved clans in the series, ShadowClan, while introducing new clans and characters to expand the collection. Also launching are the Warrior Cats Collectible Charms, offering fans more ways to showcase their love for the series with favorite ThunderClan cats as fierce 2.5″ figure mystery charms with lore-inspired details.
“Warrior Cats has captivated audiences for two decades, achieving remarkable success across various platforms from a publishing series to a chart-topping Roblox game to a significant online and social media presence,” said Allison Watkins, Director of Consumer Products and TV, Coolabi. “Bonkers Toys has captured the heart of the Warrior Cats world and its treasured characters with their toy line, and we can’t wait to see it become the next big chapter in the franchise.”
For hi-res images of Warrior Cats Series 1, please visit tinyurl.com/BonkersPresskit.
Quelle: Erstveröffentlichung dieses Artikels auf Licensing International.
