BaByBrand Fashion & BaByBrand Food 2022
The Ethiquette & Confiture Parisienne Announced as Award Winners
Under the Presidency of Smiley, the brand ambassador for positivity and launching a new initiative Future Positive to support brands who are developing sustainable products; the Concours BaByBrand #2022 Jury, led by Publicist Gérald Cohen surrounded by 6 professionals, awarded the winners of BabyBrand 2022 at IMPACT/WHO’S NEXT Trade Show.
"Born from the Smiley Original Brand, Future Positive is our bold, long-term commitment to building a sustainable future for all. We want to take-action because making a change is essential for a better tomorrow. Our Future Positive® products are made with responsibly sourced materials that reduce harmful impacts on the natural environment. We are grounded in optimism, remaining hopeful that with every positive step whether big or small, together we will impact change and our Future will be Positive."
The BaByBrand #2022 Trophies, designed by ora-ïto, were presented to the young sustainable winning brands The Ethiquette & Confiture Parisienne.
The Jury of 6 professionals and its President offer the winners of BaByBrand Fashion & BaByBrand Food Concours two Prizes worth € 100,000 each, in the form of services, to better succeed in their entrepreneurial adventure
Smiley, represented by its CEO Nicolas Loufrani
- offers the two winners of the Concours BaByBrand Fashion & BaByBrand Food, an access to the intellectual property license of the Smiley brand with the 12% license fee waived for one year, worth € 50,000;
- they will be part of the Smiley Family and will participate in the Future Positive Campaign which includes a series of marketing activations, promotions, etc...;
- the two winning brands will also be offered a Boots at the "Who's Next" Impact Fair in September 2023 sponsored by Smiley's Future Positive
The Ethiquette BaByBrand Fashion #2022 Winner the-ethiquette.com | @the_ethiquette_paris
Co-founded by 26-year-old Elena Feit and 29-year-old Alexia Hanemian, The Ethiquette revolutionizes Couture by making it affordable, modern and ethical. A new concept that they call «Prêt-à-Couture. The signature pieces of the brand are those in patchwork, made of scrap fabrics from Malhia Kent, capes and corset bustiers. The collections are available on their website, their corner at Chamberlan in Paris 1st and in a selection of multi- brands in France and abroad.
Confiture Parisienne BaByBrand Food #2022 Winner confiture-parisienne.com | @confitureparisienne
Laura Goninet, Auvergne restaurateur’s daughter in Paris, herself at the head of her restaurant in Berlin, and Nadège Gaultier, who fell into the arms of the Fooding Parisien movement early on, could have been bloggers or lost themselves in the open space of a digital communication agency. They were able to force fate to devote themselves to their common passion for gastronomy and jam.
After two years of training, the two young thirty- somethings learned to source the best producers of fruit, but also vegetables, at Rungis where they work with small producers before taking over the management of their laboratory in Savigny-sur-Orge (Essonne) to cook their jams.
