Aurora World Partners with Smiley to Welcome in a Plush Collection Filled with Smiles & Happiness

Aurora World has partnered with the universally known brand SmileyWorld®, where Aurora will produce and distribute SmileyWorld® plush products with their famous emoticons. Into 2024, Aurora will be introducing a full line of exciting plush products incorporating the SmileyWorld® emoticons, designed to express your emotions and embrace happiness in an even more lovable and endearing fashion.

“Aurora is delighted to be partnering with SmileyWorld® to introduce both young and young-at-heart to the company that started the wave of emoticons,” said Michael Kessler, Aurora World’s Sr. V.P. of Sales & Marketing. “Aurora is proud to introduce another highly recognizable license to our plush family. We are eager to bring SmileyWorld® to life through the quality, lovable plush products Aurora is globally known for.”

Trademarked in 1972, Smiley® has been spreading joy and optimism to many throughout the world, and with the rise of the digital age has maintained their image as the symbol of happiness. As a global plush toy and character company, Aurora World takes pride in providing people of all ages with the joy and comfort that stuffed animals can provide. Together with this collaboration, SmileyWorld® and Aurora’s values resonate with each other, and this announcement builds excitement for the upcoming SmileyWorld® plush collection for 2024.