Animal Attraction Means More Licensees For Artlist Collection The Dog, The Cat And The Pig!

4sight licensing solutions - December 2010
 
 

 

4sight licensing solutions have secured a number of high profile European licensing agreements for Artlist Collection’s photography franchise The Dog, The Cat and The Pig.

Licensees newly on board for The Dog include Ensobrados Martorell, which will be launching stickers, sticker albums and sheets, trading cards and mobile phone charms across a multitude of European countries. Also on board for The Dog are C.T.I. in France for bedding, towels, cushions and curtains, and Marpe in Italy for ice cream cone holders .

The Pig has also attracted a new licensee in the shape of Canenco, which will be releasing a back to school range, including stationery sets, pencil cases, notebooks, backpacks and messenger bags, across the UK, Benelux, Austria, Switzerland, Norway, Sweden, Denmark and Finland.

Three more licensees are also set to join the programme. House of Kids will launch The Dog and The Cat branded door and bedroom mats in Benelux, Germany, France and UK; Derform is on board for The Cat and The Pig stickers and sticker albums for Poland; and Strong Trading has signed an agreement to launch The Dog and The Cat confectionary across a range of territories including Russia, CIS and the Baltic States.

These new partners add to an impressive list of licensees across many key categories including plush, mobile phone games and accessories, online greeting cards, video games, t-shirts, nightwear, collectables, bedding, games, umbrellas, housewares and publishing. There have also been a number of highly successful promotions involving the lovable animals with partners such as McDonald’s, Spar, Quick Restaurants, Nutrexpa and Unilever Jerónimo Martins.

The Dog, The Cat and The Pig have also recently been joined by three new additions to the collection - The Hamster, The Duck and The Rabbit - all of which are every bit as appealing as the existing brands.

“The Dog, The Cat and The Pig are all performing extremely well, and this raft of new agreements is further evidence of the huge appeal of the whole Artlist Collection photography franchise,” said Sandra Vauthier-Cellier, Managing Director, 4Kids Entertainment International and 4sight licensing solutions.