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Three more licensees are also set to join the programme. House of Kids will launch The Dog and The Cat branded door and bedroom mats in Benelux, Germany, France and UK; Derform is on board for The Cat and The Pig stickers and sticker albums for Poland; and Strong Trading has signed an agreement to launch The Dog and The Cat confectionary across a range of territories including Russia, CIS and the Baltic States. These new partners add to an impressive list of licensees across many key categories including plush, mobile phone games and accessories, online greeting cards, video games, t-shirts, nightwear, collectables, bedding, games, umbrellas, housewares and publishing. There have also been a number of highly successful promotions involving the lovable animals with partners such as McDonald’s, Spar, Quick Restaurants, Nutrexpa and Unilever Jerónimo Martins. The Dog, The Cat and The Pig have also recently been joined by three new additions to the collection - The Hamster, The Duck and The Rabbit - all of which are every bit as appealing as the existing brands. “The Dog, The Cat and The Pig are all performing extremely well, and this raft of new agreements is further evidence of the huge appeal of the whole Artlist Collection photography franchise,” said Sandra Vauthier-Cellier, Managing Director, 4Kids Entertainment International and 4sight licensing solutions. |