Multimillion Dollar TV Advertising Campaign Confirmed
Millions Of Packs of Gogo´s To Be Used In Mass Sampling Program

With Gogomania in full swing, Martomagic has formed a new partnership with Jonic Distribution North America (JDNA) to promote and distribute the forthcoming series of playground craze, Gogo’s Crazy Bones in North America. Gogo’s Crazy Bones are a range of collectibles produced by Magic Box International and PPI Worldwide Group. Since launching to the US mass market in 2009, Gogo’s has quickly garnered a huge fan base in the States, adding to the growing global phenomenon which has already seen the brand become the biggest selling toy collectable in the UK, Spain, Germany, Belgium, Luxembourg, The Netherlands, South Africa and Australia/New Zealand. Already a massive retail force in Central and South America, more recent launches in The Nordics and Italy are also proving the incredible power of the Gogo’s brand.

Over 250,000,000 Gogo’s were sold worldwide throughout 2009 and the Gogo’s brand has gone on to become a top licensing opportunity too with market leading sales across multiple categories from around 40 of the world’s top licensee’s.

Sold in North America in packets containing three figures and stickers, five packs, collector’s tins and featuring hundreds of characters in multiple designs and different colours – as well as five much sought after rare figures. Each character has its own unique name, design, personality, strength, power and score to enhance collectibility. Gogo’s are more than just a collectable, they are an educational toy. Various games, both educational and fun, have been created around each series.

The popularity of the brand shows no sign of abating and Gogo’s was named Collectable Toy of the Year at the BTHA Toy Industry Awards 2009 as well as getting a nomination in the worldwide 2010 LIMA awards for Best Character/Toy Brand Licensing Program of the Year alongside other megabrands including Barbie and Hello Kitty – LIMA is the global trade body for the licensing industry.

Supported by Magic Box International, JDNA is set to grow the brand yet further across the US and Canada with a multi-million dollar TV advertising campaign, backed up by an enormous sampling programme which will see up to 5,000,000 packs of Gogo’s being given away to eager fans across the region. Embracing the power of the internet, the JDNA marketing campaign will feature content across social networking sites as well as working with a leading PR agent to support retailers and licensees of the Gogo’s brand and keep everyone on top of the latest Gogo’s happenings.

“We are very excited to be working with Martomagic to help drive Gogomania in North America” said Andy Redmond, President of JDNA.

Gogo’s Crazy Bones is a Bulldog Licensing Limited property owned by Spain’s Martomagic and PPI Worldwide Group. Joy Tashjian Marketing Group is the North American licensing agent on behalf of the brand.