Undercover joins growing list of Gormiti licensees

BRANDORA Editorial Staff - September 2010
 

Giochi Preziosi’s and Marathon Media are delighted to announce that Undercover GmbH is the latest firm to join the growing list of Gormiti licensees; having completed a deal to produce Gormiti licensed back to school products for Germany, Austria and Switzerland.

Undercover, based in Nürnberg, will be introducing several hero items amongst a collection of 12-15 Gormiti branded products for boys aged 5-9 and will be calling on a wealth of experience working with key licenses to produce a range that is both practical and desirable, whilst also reflecting the nature of the property.

Speaking of the deal, Graziano Delmaestro, Giochi Preziosi Licensing Director, commented: “Undercover is the perfect partner for us in this sector. Thier experience will be a great asset to the license and they have some great ideas that will utilise the property perfectly on this type of merchandise.”

Michael Fortran, (Job title) of Undercover, further commented: “As specialists for licensing products in stationery and bags, we need to present a strong portfolio of brands and therefore we are very happy to present a “Gormiti Back to School range” within our assortment for 2011.”

The first products will be available from March 2011.